Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Cameron Outdoor Markets: North Carolina Headquarters: 805 Trade Street NW Suite 101, Concord, NC 28017 Phone: 704-825-8679 Cameron Outdoor operates a digital billboard off I-85 less than half a mile from the city of Charlotte. The unit is 5 feet off the right of way and is the closest digital billboard to the […]
Bulletin Displays has developed better looking billboards and advertisers and customers approve. On Wednesday Billboard Insider wrote about how the company’s Landmark Message Centers highlight local landmarks and symbols. Today Bulletin Displays VP Sales Scott Rainey talks about the company’s Blueline Bulletins. What is a Blueline Bulletin? We showcased this […]
Here is Billboard Insider’s alphabetical list of 605 North American Out of home companies. Some comments. This list includes all out of home: billboards, mobile, place-based, street furniture, airport and transit. The list is based on display faces not flips so a digital billboard is one face and a […]
NEW YORK, July 10, 2025 – billups, the world’s largest independent out-of-home (OOH) agency, today announced it achieved 73.8% year-over-year net revenue growth in Q1 2025, fueled by unprecedented client demand for strategic, measurable OOH solutions that go beyond traditional awareness campaigns. The agency’s ongoing trajectory remains unabated, marked by […]
Company: Bullfrog Outdoor Markets: Michigan, Indiana Headquarters: 220 Club Course Drive, Fort Wayne, IN. 46814 Email: charliebullfrog@comcast.net Phone: 260-625-JUMP Bullfrog Outdoor owns a 120 face out of home plant around Ft Wayne. the plant includes three digital units. The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in […]
Two events have put out of home employees in play. First, Lamar bought Verde Outdoor and when Lamar buys a company it keeps ad contracts, the leases, a few sales reps and lets the other people go. Second, OUTFRONT is laying off 120 employees 6% of its workforce. The […]
WASHINGTON, D.C. – July 9, 2025 – The Out of Home Advertising Association of America (OAAA) today released its 2025 Travel and OOH Impact Study, conducted in partnership with The Harris Poll. The new study reveals that daily travel has not only returned post-pandemic, but it’s accelerating, with nearly 4 in 10 […]
Yesterday’s press release of the Lamar Advertising acquisition of Verde Outdoor created a new transaction vehicle for the public REIT’s as they announced the first-ever UPREIT transaction in the billboard industry. Billboard Insider worked with SignValue to better understand how an UPREIT works. Lamar has been interested in using an […]
WASHINGTON, DC — The Out of Home Advertising Association of America (OAAA) today announced the launch of its first-ever Agency Council, a strategic advisory group of senior leaders from top advertising agencies. This key initiative is designed to deepen collaboration and further strengthen ties between the agency community and the out of home (OOH) […]
