Trailhead Media, a leader in out-of-home advertising, is proud to announce its successful partnership with Formetco, a leading manufacturer of digital display technology, in the completion of its 300th digital advertising face. This significant achievement marks a new milestone for both companies, underscoring their shared commitment to advancing innovation in […]
The Out of Home Advertising Association of America (OAAA) today released its 2024 MegaBrands and 2024 OOH Advertising Facts & Figures Reports, revealing how the world’s most influential brands and fastest-growing categories are embracing out of home (OOH) as a high-impact, performance-driven media channel. Together, the reports highlight the companies […]
Andy Rebuck recently retired after a 40 year career in out of home. Last week he talked about getting into out of home and how Lamar is different from other out of home companies. Today he gives tips for selling out of home. You’ve been a sales manager. What lessons have […]
Here are 5 things about Clear Channel Outdoor which SignValue learned from comparing Clear Channel Outdoor’s 2024 10k to prior years. A smaller more focused company. Clear Channel has has moved international assets into discontinued operations which has resulted in a much smaller but more focused company which is almost […]
8 April 2025, London – Captivate, North America’s leading digital out of home (DOOH) video network, today announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers […]
Company: Aloft Media Markets: South Carolina Address: Summerville, South Carolina Email: edmccoy@aloftmediasolutions.com Phone: 704-578-4110 Aloft media owned digital billboards on the I-26 freeway in Summerville, South Carolina northwest of Charleston. Aloft is owned by Ed McCoy who has over 30 years experience in out of home. In December 2024 […]
Well, they’ve done it again! Chris C, Becky, Sarah, and the rest of the crew at IBO have organized a fun, productive, and educational conference in Salt Lake City from April 8 through 11. Chris R and I will attending this year, as Mike has some family commitments. For this […]
Here are 4 things about OUTFRONT which SignValue learned from comparing OUTFRONT’s 2024 10k with prior years. Fewer billboards, more transit displays The number of OUTFRONT billboard displays declined by 13% in 2024 due to the sale of the Canadian plant and the loss of the New York MTA billboard […]
New York, NY – April 8, 2025 – Place Exchange, the leading independent supply-side platform (SSP) for programmatic Digital Out of Home (DOOH), today announced the expansion of its Programmatic Guaranteed offering supporting guaranteed deals between buyers and sellers for DOOH inventory. The vast majority of DOOH transactions today occur via direct […]
Here are 5 things about Lamar which SignValue noticed from reading Lamar’s 2024 10k and comparing it to prior years. More statics, more digitals. Static displays grew 2% during 2024 due primarily to acquisitions. Digital displays grew 5% due to digital conversions and acquisitions. Logo and directional signs declined 1%. […]
