Static billboards are a good investment. Just ask Justin Powell or Grey Vick or or Sammy Estes. Earlier this week Insider wrote about a 10′ by 30′ new build in New Prague, Minnesota. The completed billboard is worth 2.5 times construction cost.
Project: 10 by 30 billboard. Steel monopole.
Location: Highway 21, New Prague Minnesota
Project Cost: $38,600, including permitting, steel and fabrication.
Revenue: $1,000/month.
Lease Cost: $216/month
Utilities: None.
Billboard Cashflow: $784/month or $9,408 annualized.
Cash Return on Investment: 24% consisting of $9,408 cashflow divided by $38,600 project cost.
Value of sign at 10X billboard cashflow: $93,080 or 2.5 times construction cost.
Insider’s take: You can make good money with a smaller sign on secondary roads if you keep your construction and lease costs in line.
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Dave, do you have the contact info for the people who built the 10′ by 30′ new build in New Prague, Minnesota? I’m planning on a static board build in CA next year and would like to find out where they bought the steel structure.
Mike Brown
Mike, I sent you a private message.
Dave Westburg
Publisher, Billboard Insider