Queensland New Zealand has banned junk food ads at 2,000 outdoor advertising sites owned by the government. “Young people use public transport, they’re exposed to this sort of marketing, its a wallpaper in their lives.” says a government spokesman. An opposition politician responds:”We think the Government should be focusing on hospital beds, not billboards.”
Insider’s take: Well-intentioned ad bans are often hopelessly muddled during implementation. A Transport of London policy banning junk food prevented a local organic food company from running ads which happened to show fresh local butter and bacon in the middle of an ad which was mostly locally sourced food and produce.
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