Here are 5 quotes from yesterday’s Video Everywhere Summit put on by the Digital Place Based Advertising Association.

“Digital out of home revenues are up 13% in 2017.  Jack Meyers Report forecasts 12% growth for digital out of home in 2018.” – Barry Frey, CEO, DPAA

“Today consumers tell us what they want with 3.5 billion searches a day…I want.  I need.  Where is.  The biggest search on google is where is starbucks.”  Leo Burnett CEO Andrew Swinland making the point that the internet is key in helping to understand what consumers want.

“Words that come to mind when you think of digital out of home: programmatic, innovative, dynamic, growing”  From Edison’s walk around survey at the DPAA

“If you have a data policy which says you’ll never sell data you can never sell the data you possess when you sell your company to someone else.  Ron Camhi, Lawyer, Michelman & Robinson discussing the imporance of getting your firm’s data and privacy policy right.

“Don’t talk to me about your reach and data.  Everyone has reach and data.  Talk to me about how your data helps me understand my audience.”    Pato Spagnoletto, Head of Media and Subscriber Growth, Hulu.

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