July 11, 2025
VENDO Media Inc [“VENDO”] has completed its acquisition of 100% of the shares of Canada Billboards [“CB”].
Canada Billboards operate six [6] digital outdoor billboard faces in Kingston and Windsor, ON. The company additionally has a substantial growth pipeline of leased and permitted sites for digital outdoor billboards, including on federal lands in key regions in Canada.
“Our continued focus on enhancing our platform value for advertisers was a key determinant for this share acquisition and we intend to fully build the growth pipeline in addition to successfully operating the existing asset base”, stated James McDonnell, CEO of VENDO.
“This sale to VENDO was a logical next step after years of working together successfully. The move ensures our customers and real estate partners will continue to be supported with greater resources, broader capabilities, and long-term stability. I’m confident they’re the right partner to carry our mission forward, and I’m excited to watch what comes next.”, by Shannon Conheady, former founder and CEO of Canada Billboards.
Mathew Burpee, former CFO of Canada Billboards, stated “since our very beginning as a company, VENDO was a key partner for us, helping us reach national clients, and expand our advertising audience. Eventually, we grew to a stage where we needed additional scale and capital to continue our trajectory. VENDO was the obvious choice to acquire Canada Billboards, not only because of their reputation and expertise, but also due to their ability to execute on our pipeline of opportunities and grow across all of Canada.”
“VENDO will continue to develop strategic opportunities to optimize its reach and with focus to our key markets for our advertiser base. This acquisition enhances our secondary market focus in Ontario and drives value to a development pipeline, with specific focus in key British Columbia markets.” as said by James McDonnell.
Further, James stated “With our recent partnership acquisition of 902 Sign Group in Atlantic Canada and this share acquisition of Canada Billboards, VENDO continues to focus resources on developing a strategically positioned network.”
With the completion of this transaction, VENDO owns and operates eighty-one [81] digital outdoor billboards across Canada; including British Columbia, Alberta, Manitoba, Ontario, and Nova Scotia.
This transaction was effective as of July 9, 2025.
About VENDO Media: VENDO Media is a leading Canadian Out-of-Home company providing national scale, regional coverage and innovation. With over 460 Digital Outdoor billboards across 110+ markets, VENDO is the widest reaching Digital Outdoor media company in the country. VENDO also offers Static Outdoor billboards and digital advertising options in Office Towers, Residential and other Indoor venues.
About Canada Billboards: Founded in 2022, Canada Billboards is a media company specializing in out-of- home advertising via digital LED Billboards. They are a proudly Canadian owned and operated company, with active billboards in Kingston and Windsor, Ontario, as well as a pipeline of future development opportunities in secondary markets across the rest of Canada.
SignValue advised Canada Billboards in a sale to Vendo Media.
If you have questions about your OOH assets, contact one of SignValue’s experienced analysts for a free and confidential consultation at info@signvalue.com or call 480-657-8400.
For more information regarding this announcement:
James McDonnell
VENDO Media I CEO
403.585.1849
james@vendomedia.ca
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