Congratulations to Meadow Outdoor for their second place finish in the 2024 100 Best Companies to Work For in Oregon. Billboard Insider noticed that this is not the first time that Meadow has made it into the top ten of this annual list so we reached out to Chris Zukin, […]
Yesterday Billboard Insider quoted a public out of home company executive who said, “There are no net new billboards being built in America right now so the supply is basically fixed. Billboard Insider noted that the number of net faces increased by 3% during 2023 after reviewing 414 US roadside […]
NEW YORK, NY, March 5, 2024 – OUTFRONT Media (NYSE:OUT), one of the largest out of home media (OOH) companies in the U.S., is proud to announce a series of initiatives to honor and celebrate the achievements of women in art, culture, and innovation throughout Women’s History Month in March. […]
Company: JR Promotions Market: Indiana, Kentucky. Headquarters: 430 2nd St, Columbus, IN 47201 Phone: 812-379-2173 JR Promotions owns 1,275 billboard faces in Indiana and Kentucky including 19 digital billboard faces. The company was started by Janeen Sprague in July of 1986. In the spring of 1988, Richard Sprague joined to help the company […]
At a recent investor meeting, the CEO of one of the big three public out of home companies said this: “There are no net new billboards being built in America right now so the supply is basically fixed.” That claim didn’t seem right to us so we looked at our […]
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New York, NY – March 5, 2024 – Talon, the global independent Out of Home (OOH) media agency, today announced appointments that will further strengthen Talon’s dynamic leadership team as the company enters its next phase of growth in North America with two key leadership positions. Former Senior Vice President, […]
Company: Jones Outdoor Market: Wisconsin. Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone: (800) 544-7446 Email: crutchik@jonessign.com Jones Outdoor is a division of Jones Sign Company which was founded in 1910. The Company has over 300 billboard faces and bulletin properties in Wisconsin, including 19 digitals. They have concentrated coverage […]
OOH advertising research produced by academics holds great potential for understanding the medium’s efficacy as well as the issues facing the industry. Yet, the proliferation of scholarly research covers many diverse topics, perspectives, and academic disciplines making it difficult for those working in the OOH industry to discover relevant content. […]
In- Store and On-line retailers are becoming major competitors for the digital ad market. Source: Solomon Partners RETAIL MEDIA IS PLAYING LARGER ROLE IN THE DIGITAL AD MARKET ▪ Amazon generates substantial majority of the current U.S. market ▪ Keyword search advertising is estimated to represent over half of current […]
