U2 is live at the MSG Las Vegas Sphere and if you want a ticket you should plan on spending anywhere from $600 to $22,000 according to StubHub. Then there are the advertising opportunities. Invidis recently reported that several media outlets picked up advertising information for The Sphere and posted […]
Yesterday we asked Billboard Insider readers what their return on investment (ROI) hurdle rate is for new capital projects. Billboard Insider readers want a minimum ROI on out of home capital projects of at least 15%. One third of Billboard Insider’s readers seek a ROI of 15-20% on new capital […]
Vistar Media Launches New Sports Use Cases for DOOH Dynamic Creative New York, NY – October 4, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today its ‘real-time sports updates’ dynamic creative capabilities to help brands better drive fan engagement, tune-in intent […]
Company: CRG Advertising, LLC Headquarters: PO Box 2211, Shelton, CT 06484 Market: Connecticut Phone: 860-961-4818 Email: cghione@crgadvertising.com CRG Advertising operates 4 digital faces and 7 static faces in Connecticut. The signs range in size from 10.5 by 22 to 14 by 60. The firm was founded in April 2009 […]
[CHARLOTTE, NC] – Gvest Capital, a Charlotte-based real estate firm, has completed its multi-faceted Ervin Complex in Charlotte. The project erected the largest OOH digital spectaculars in the Carolinas and restored the historic eight-story Ervin Building. After falling into disrepair following the 2008 recession, many thought the Ervin Building was […]
It’s one of the drawbacks of being a public company. You get sued on ever surprise announcement of bad news. The class action legal firms are circling Clear Channel Outdoor after last week’s surprise announcement of a $26 million SEC fine that shaved 3% off the stock. See release below… […]
A reader asks: I was working with my Controller recently on some financial planning and forecasting and the question came up on what a target ROI should be on a billboard. The ROI or return on investment or hurdle rate is the minimum return you want to see from capital […]
On September 25, 2023 the Indiana Supreme court ruled in favor of Reagan Outdoor Advertising in a sign rebuild dispute with Noblesville, Indiana. Here are the facts of the case. Reagan owned a non-conforming billboard in Noblesville. The Noblesville ordinance required non-conforming billboards to be kept in good repair and […]
Company: Creative Outdoor Markets: United States, Canada. Headquarters: 8875 Hidden River Parkway, Suite 300, Tampa Florida, 33637 Phone: 1-800-661-6088 Email: Admin@CreativeOutdoor.com Creative Outdoor operates a plant of 17,500 pieces of street furniture and bus benches in 250 municipalities around the United States and Canada. The firm was started in 2000 and has offices in […]
Do it outdoors Media executes Yves Saint Laurent’s bold out-of-home market domination campaign for their newest men’s fragrance, MYSLF in NYC. Yves Saint Laurent’s latest men’s fragrance, ‘MYSLF’, captivated New Yorkers through an ambitious Out-of-Home (OOH) multi-channel market engagement strategy. Orchestrated by the dynamic do it outdoors team, this campaign […]
