Month: October 2023

Adomni Partners with TikTok to Extend the Platform’s Advertising ‘Out of Phone’

TikTok marketers can scale their TikTok ad campaigns on 800,000+ outdoor and indoor video-enabled digital screens in the real world October 17, 2023 10:24 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Adomni, the leading global platform to plan and buy programmatic digital out-of-home advertising, announced a new advertising sales partnership with […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: DDI Media

Company:  DDI Media Markets: Alabama, Illinois, Indiana, Iowa, Kansas, Mississippi, Missouri, Tennessee Headquarters:  8315 Drury Industrial Parkway, St Louis, MO  63114 Phone: 314-423-5040 DDI Media operates a billboard plant with more than 1,400 faces concentrated in Illinois, Indiana, Missouri and Tennessee.  Tim Drury is the Company’s President.  Pat McLaughlin is SVP and General […]

Michael Galasso on Out of Home Permitting Issues

Michael Galasso of Robbins Kelly Patterson and Tucker talked about regulatory and permit issues that the recent IBO show.  Galasso practices out of home law in Ohio, Kentucky and Indiana.  Here are some excerpts from his talk. Getting into out of home I did litigation work.  I was assigned to Norton Outdoor […]

Geopath Appoints Barr, Broback and Robinson to Board

NEW YORK October 16, 2023 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors. Joining the Board for a three-year term are Tricia Barr, Media Director at Morgan & Morgan; Ali […]

Captivate Adds 4,000 Apartment Buildings to Network

NEW YORK, NY / October 16, 2023 – Captivate, a leading digital video network, is now partnered with Luxer One, a leader in modern package delivery services, to enhance digital screens on package management lockers across multifamily properties. This collaboration brings Captivate’s content experience to residents in upscale multifamily residences, […]

Company of the Day – DeRose Displays

Company: DeRose Displays Headquarters: 170. E Yorba Linda Blvd. #500, Placentia, CA 92870 Market: Palm Springs, CA Phone: (760) 565-3799 Email: hello@derosedisplays.com DeRose Displays is co-owned by Dwayne DeRose and his son Travis DeRose. Their two structures, one Static and one Digital display target travelers vacationing in the Palm Springs area as well […]

Succession Planning and Your Out of Home Company

At the October 2023 IBO show Billboard Insider’s Dave Westburg moderated a Founders Journey Panel.  The panel included out of home execs from a small company (Charley McIntyre – Bullfrog Outdoor), a medium sized company (Steve Richards – Pacific Outdoor/Mile Hi Outdoor) and two larger companies (Bill Lodzinski – West […]

Bloomington Planning Commissions Stalls Amortization Vote Over Cost Concerns

BSquare Bulletin and Inside Indiana Business report that the Bloomington planning commission has shelved for the time being a proposal to amortize billboards in Bloomington.  The decision to postpone a decision was due to concern over the financial cost of having to pay just compensation.   Lamar’s attorney presented a Briefing […]

Hostages’ Faces on Billboards Across London

  The Jewish Chronicle reports that the faces of some of the Israeli hostages kidnapped by Hamas last weekend have been put on billboards across London.  The billboards, funded by the Campaign Against Antisemitism, are in 25 prominent locations across the capital. The plan is to expand the campaign into […]