Toronto, August 28 2023 – The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced their AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT (Beta), which leverages the ChatGPT model (trained by OpenAI) and focuses solely on supporting and educating agencies, operators, and brand marketers on out-of-home. This new […]
Company: Carroll Advertising Company Market: Massachusetts, New Hampshire, Rhode Island. Headquarters: 415 Neponset Avenue, Dorchester, MA 02122 Email: john@carrolladvertising.com Phone: 617-282-2100 Carroll Advertising Company, Inc., was started in 1996 by John Carroll with three billboard faces. The company has grown to include a division of digital advertising and poster displays […]
On August 15, 2023, the Arizona Court of Appeals issued an important decision on standing in billboard variance cases. In the case, Arcadia Osborn Neighborhood Association, et al vs Clear Channel Outdoor, Clear Channel was granted by the Phoenix Board of Adjustment five use permits and variances to relocate and convert […]
Clear Channel Europe CEO, Justin Cochrane was interviewed this month by The Media Leader and we wanted to share some of his insights on is impressions of Clear Channel Europe sales and the move to become a US based business. On the sale of the remaining Europe assets. “I can’t […]
Billboard Insider ran an article last week about the high cost of digital billboard replacement insurance in the southeast. We have heard of quotes of as high as $4,000/month for replacement insurance on a digital billboard in Florida. At that cost it might make sense to consider self insuring at […]
Company: Casper MiniStorage Markets: Wyoming Address: 1989 Oil Drive, Casper WY 82604 Email: 1989oildrive@gmail.com Phone: 307-554-0927 Casper Mini Storage operates a two sided 10′ by 30′ digital billboard on US highway 20/26 Yellowstone Highway in Casper Wyoming. To receive a free morning newsletter with each day’s Billboard insider […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
As an OOH sales professional, your tasks often fall into two distinct categories: those you enjoy and those you’d rather avoid. While the enjoyable tasks get checked off quickly, the less appealing ones can be easily postponed, leading to classic procrastination. So, how can you rise above this habit and […]
Have you ever considered which billboard in your market is truly unique? Insider asked that question and last week heard from Marty Williamson. This week, we hear from Jerod Norris of Norris Outdoor Advertising. I was reading your post from August 11th regarding which billboards are the most unique in […]
A Billboard Insider reader asked: Hi Dave. One quick question. When you get ready to sell your plant is it more of and advantage to sell your land under your structures and get a perpetual easement, before selling. Or keep the land and sell it as a whole. SignValue’s Paul […]
