Month: June 2023

Selling More Faster by Getting Rate Increases

Thanks to Sean Reilly (CEO, Lamar Advertising) for his recent comments at the JP Morgan Conference about the challenges of getting a rate increase in this current ad sales climate. This is one of the toughest challenges we face at any time. My strategies aren’t a “silver- bullet”, but a […]

SignValue’s Link Media Outdoor at a Glance – Q1 2023

SignValue has prepared an infographic summarizing the 1st Quarter 2023 performance of Link Media Outdoor, the roadside billboard company which is wholly owned by Boston Omaha Corporation.     If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400.   To receive a free morning newsletter with each day’s Billboard […]

Rothfelder & Falick – Ten Legal Tips For IBO Startups

IBO STARTER’S KIT-TEN LEGAL TIPS FROM ROTHFELDER & FALICK After the IBO Spring Conference in Houston, we at Rothfelder & Falick received countless emails and phone calls from new operators asking about legal problems they need to maneuver as they start in the outdoor advertising business. Those contacts dovetailed perfectly […]

Company of the Day – Arrow Signs & Lighting

Company: Arrow Signs & Outdoor Advertising Headquarters:  4545 N. Alby St., Godfrey, IL 62035  Markets:  St. Louis, Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1981.  Arrow Signs offers billboard advertising with over 50 displays in the Riverbend area. The Company has short and long-term stationary […]

Are You Facing Rate Pushback?

At last week’s JP Morgan Conference an analyst asked Lamar CEO Sean Reilly about pricing and Reilly suggested it’s getting harder to raise rates. So this time last year, we were getting double digits that’s not happening anymore. Part of it is because our local customers are saying, “Well, wait, […]

San Antonio to Add More Digital Signs

In the mid-1980’s, San Antonio had roughly 2,400 billboards and off-premise signs.  Currently, the city has fewer than 800 signs and will see that number reduced further as the City Council approved a plan which will allow 24 new digital signs over the next three years. The new permits requires […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Arizona Billboard Company

Company: Arizona Billboard Company Market: Arizona. Headquarters: Tanque Verde Road #103, Tucson, AZ  85749 Phone: 877-882-9250 Arizona Billboard Company operates a plant of bus benches, bus shelters, billboards and mobile billboards in Arizona.  The company’s principal markets are: Phoenix Tuscon Nogales Wilcox Green Valley Yuma The company has been in business for over 30 […]

Billboard Insider Classifieds June 3, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Scott Wells on Assets Sales and Digital Billboard Conversions

Clear Channel Outdoor CEO Scott Wells appeared that the TD Cowen 51st annual technology, media and telecom conference this week.  A selection of his comments. Expect More Asset Sales We’re definitely not done…We need to exit Europe in a reasonable time frame to become a REIT.  Nothing has changed…It became […]