Month: May 2023

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

bus bench

Company of the Day: Albro Advertising

Company:  Albro Bench Advertising Markets: New York, Ohio, Pennsylvania Address:  20 W 3rd St, Suite 4, Jamestown, NY  14701 Phone: 716-640-9729 Email: albro2signs@yahoo.com Albro Bench Advertising operates plant of 150 bus benches primarily in Western New York State.  The company’s benches are concentrated in the following communities: James Town, New York Olean, New York […]

Billboard Insider Classifieds May 13, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Pat O’Donnell on Getting Started in Out of Home

Billboard Insider is running an interview series with Pat O’Donnell who just retired as President of YESCO Outdoor Media after a 40 year career in out of home.  Pat served on the board of directors of the OAAA and in 2017 was inducted into the OAAA Hall of Fame.  Today he […]

OOH Sales: Stop Showing Up and Throwing Up

OOH Salesperson walks through the prospects door and greets the business owner with a big, friendly smile and wonders if they ever considered billboard advertising to get their message out.  It’s their lucky day! We have an available board right near their location…it’s perfect for their business AND I’ve got […]

Adkom, Blip and Broadsign Announce Programmatic Integration

Orem, Utah and Montreal, Quebec; May 11, 2023 – Outdoor advertising technology leaders Adkom, Blip, and Broadsign today announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Advertisers and media buying agencies around the […]

Company of the Day: All Best Media

Company:  All Best Media Markets: New Jersey Address: New Jersey Phone: 732-436-1000 All Best Media operates a network of indoor billboards in gyms, offices and restaurants.  Most of the signs are in New Jersey.     To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the […]

McWhorter Media Group Acquires Legends Outdoor in Virginia

May 10, 2023 Cartersville, GA – McWhorter Media Group announced today their acquisition of digital and analog Outdoor Advertising Assets across Virginia from Legends Outdoor. Drachman M&A Co. represented Legends Outdoor in the transaction. Terms of the deal were not disclosed. “My partner Steve Sarkady and I were fortunate to […]

Deanna Berry on the McWhorter Acquisition

With the news of McWhorter Media’s acquisition with checked in with Deanna Berry, McWhorter Media Groups Chief Operating Officer. Your first acquisition, on re-entering the market, was in Pennsylvania.  I understand you have purchased assets in Virginia?   That is correct, John.  We are excited to be entering the Virginia […]