Over 55 New Digital Displays Unveiled Powered by Vistar’s Full-Stack DOOH Infrastructure Software New York, NY – April 25, 2023 – Vistar Media, a cutting-edge global provider of technology for digital out-of-home (DOOH), and Lamar Advertising Company, one of the largest outdoor advertising companies in the world, today announced the […]
Month: April 2023
SignBird’s Location of the Week – Panel #1052 from Giesken Outdoor
Welcome back to SignBird’s Location of the Week! We traveled to Sidney, Ohio for this billboard from Giesken Outdoor! We got in contact with Tom Giesken, owner of Giesken Outdoor after bumping into him at IBO! He told us, “The key component to this board is that this […]
Pearl Media Launches THE GATEWAY in Las Vegas
April 25, 2023. (Montclair, New Jersey) Pearl Media is entering the Las Vegas market with a 9,624 square foot digital sign on the Las Vegas Strip. “THE GATEWAY”, made up of over 14 million pixels, will be one of the largest Out of Home Digital Displays in all of Las […]
Beware this out of home scam
Insider received the following email from an out of home CEO. “Hey guys, I know you have a large reach of people across the Advertising industry so I just wanted to reach out in case you were interested in alerting your followers about the company. There’s a fake company out […]
Matt O’Connor on the Return of Out of Home
Adquick founder Matt O’Connor was part of an NBC Bay Area news feature called The return of out of home advertising. Some of Matt’s comments. On the rise in non-traditional out of home. Anywhere that there’s a digital screen there’s a company trying to make that an ad format… Out […]
Lucit and DoohClick Announce Technical Integration
Bismarck, ND 04/2023 — Lucit, the leading provider of digital billboard inventory connectivity software, announces a new integration with the DoohClick ad tech platform. This integration allows DoohClick operators and end-users to leverage the creative management and control features of the Lucit platform on screens currently running the DoohClick player […]
Company of the Day – AdSource Outdoor
Company: AdSource Outdoor Headquarters: 131 State St. Lake Charles, LA 70605 Markets: Southwest Louisiana Phone: 337.477.4470 Email: rhardy@adsourceoutdoor.com AdSource Outdoor Advertising Company is a provider of billboards in Southwest Louisiana. With over 50 years of experience they strive to allow advertisers to deliver their message with maximum impact. AdSource was founded in 2003 […]
Royal Forgue on Trivisions
A Billboard Insider reader asked about trivisions. We talked to New York out of home executive Royal Forgues of BeSeen 24-7 about the place of trivisions in a digital world. What’s your opinion of Trivisions? Trivision Billboards are a type of billboard that displays three different advertisements in one location […]
IBO Goes International – Meet Bishopp Outdoor
At the IBO conference last week Insider had the chance to meet Brad Bishopp, CEO and Managing Director of Bishopp Outdoor Advertising, headquartered in Brisbane, Australia. Having had a recent visit to Australia, I was pleased to get a chance to visit with Brad who had come to the IBO […]
A Fight In San Diego Over Digital Kiosks
The Wall Street Journal reports that a series of disputes over digital signs has arrived in sunny San Diego, where critics say a longstanding strict stance on new billboards is now under pressure from a proposal to allow outdoor digital kiosks. Backers of the proposal in San Diego, which would install […]