Three things about Lamar Advertising which Billboard Insider learned from reading the Lamar Advertising 2022 10k. Local, local, local. “Local advertising constituted approximately 78% of our outdoor net revenues for the year ended December 31, 2022 which management believes is higher than the industry average.” True indeed. OUTFRONT gets 55% […]
New York, NY– March 6, 2023 – Branded Cities, North America’s premier Out-of-Home and iconic media company, announced today an exclusive partnership with Caesars Entertainment to build and sell digital advertising and integrated marketing campaigns on a brand new full-motion LED display located on the Las Vegas Strip. The digital […]
Company: Vineyard Outdoor Headquarters: 2907 East Parker RD, Jonesboro, AR 72404 Market: Jonesboro, Arkansas Phone: 870-336-3300 Vineyard Outdoor is locally owned and operated with nearly 100 faces serving the Jonesboro market. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word […]
Verde Outdoor Media and Renfroe Outdoor announced back in November of 2021 that Verde had made a substantial investment in Renfroe and became the majority shareholder. The company remained branded as Renfroe Outdoor and Jed Renfroe continued as President/CEO of Renfroe Outdoor. This week, the companies are announcing that Renfroe […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS 66221 Phone: 913-730-8353 Venture Outdoor Advertising operates a billboard plant with 116 faces in Missouri including 10 digital faces. The company was started in 2013 by Randy Jackson. Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los […]
We have an order in to The Printers for a limited number of soft cover books, available on a first come, first serve basis. If you are interested, send an email to johnweller@billboardinsider.com and provide the following information: Your Name Company Name Number of Copies Mailing address Billing address […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
This is the second in a series of interviews in which Billboards for Education founder Matt Richman talks about starting, running and selling his out of home company. Last week Matt talked about his first digital billboard. Today he talks about his company’s initiative to support local schools. Talk about […]
A photo of what just happened is way more effective than a stock photo or no photo at all. If you want to impress your customers, give them the money shot they deserve. Let your photos capture your story and tell it for you. Whether it be in Times Square […]
