With permission from Robin Leach “Leaves the color of ‘Fruit Loops,’” my mother used to say. She’d sigh wistfully as we drove along Missouri highways each fall, filling her eyes with autumn’s colors and filling the car with sighs of delight. But after a dozen or so miles of tree […]
Month: October 2022
Fotofetch Billboard Shot of the Week
FotoFetch is shooting photos, videos, and drone shots today in San Francisco, Las Vegas, New York, Chicago, L.A., Denver, Albuquerque, Dallas, Phoenix, Plano, Brandon, Mobile, Waco, Atlanta, Fort Myers, Miami, Huntsville, NOLO, South Carolina, Ohio, NYC, Milwaukee, Detroit, upstate NY and Missouri too. To learn more about how Fotofetch can […]
Pictures from Florida
Some pictures Justin Powell, CEO of Huntington Outdoor sent Billboard Insider from Florida in the wake of Hurricane Ian. The first picture should be titled “why you need hurricane frames”. Lamar’s digital billboard network is running public service and safety messages. The nameplates are gone but the digital billboards are […]
Inflation and Out of Home
If you are resetting your annual out of home ad contracts or negotiating with a landlord over a rent inflator you need to keep track of inflation. Billboard Insider looked up the US inflation data for the past 20 years: Inflation is at an annualized rate of 8.5% for the […]
Public Out of Home Companies at 11.2X 2022 Estimated EBITDA
This table in Solomon Partners Media Monthly October 2022 caught Billboard Insider’s eye. It computes the total value of the public out of home companies as a multiple of 2022 estimated cashflow. The public out of home companies are trading at a median multiple of 11.2 times 2022 estimated cashflow. […]
A Billboard Is Holding Up the Sale of a Sunset Strip Hotel
WEHOville is reporting that a dispute over the billboard above the former Standard Hotel on the Sunset Strip is snagging a $120 million deal to sell the property. The former Standard Hotel is in the process of being sold and in March 2022, a deal was struck with the property’s […]
Company of the Day – Premier Outdoor Media
Company: Premier Outdoor Media Headquarters: 307 Fellowship Rd., Suite 315, Mount Laurel, NJ 08054 Markets: New Jersey, New York, Maryland and Delaware Phone: 856-840-0740 Email: info@premieroutdoormedia.com With 300 plus faces, Premier Outdoor Media is a locally-based, boutique Out-of-Home company, with a geographic billboard footprint that covers the New Jersey, Philadelphia […]
Who Owns a Billboard that’s Blocked by Trees?
Who owns a billboard that’s blocked by trees and sits vacant for 15 years? The billboard company, as long is the lease hasn’t been terminated. That’s the lesson of OUTFRONT v Lemaster. Here are the facts. Between 1969 and 1973, a predecessor of OUTFRONT Media entered into billboard leases with […]
Vector and Swiftmile Partner in West Palm Beach
SAN CARLOS, Calif., Oct 11, 2022 – Vector Media, an innovative media company specializing in transit media, announced its exclusive media sales representation of the West Palm Beach expansion of the Swiftmile Micromobility Network. The relationship was developed along with smart mobility leader Tranzito in support of the rapidly growing […]
Reveal Mobile a Finalist for Digiday Awards
RALEIGH, N.C. AND NEW YORK (PRWEB) OCTOBER 11, 2022 The Digiday Awards, considered to be among the most influential awards in ad tech and martech, has shortlisted Reveal Mobile in three categories: best attribution tool; best location data platform; and best measurement solution. As a triple finalist, Reveal Mobile ranks among […]