Company: MAD Outdoor Address: Illinois Phone: 708-784-0886 MAD Outdoor operates 28 billboard locations around the suburbs of Chicago. Mark Hirtzer is the company’s owner. He founded MAD Outdoor in 1999. David Malay is President. [wpforms id=”9787″] Paid Advertisement
Month: July 2022
The Saturday Selfie – Start Them Early
It is never too early to start developing your sales skills by reading The Ultimate Out of Home Sales Guide. Thanks to a reader who passed along this picture of his grandkids already eager to start a career in sales. Interested in learning more? Order Your Copy […]
Billboard Insider Classifieds July 9, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Chenault Saunders on Separate Rate Cards for Local and Non-profit Advertisers
On this week’s Billboard Insider podcast, Blackbird Media CEO Chenault Saunders talked about pricing structures to encourage local and non-profit advertisers to use the Nashville and Atlanta signs. A lot of local advertisers and local non profits who would want to have part of the voice on the Nashville sign […]
Patrick O’Donnell & Pete Hautem Agree on Sales Training Partnerships
Dan Nausley did an excellent job in stressing the importance of partnering with a top notch sales training group who can provide ongoing training/coaching and reinforcement to your sales team. Insider heard from two readers reinforcing this school of thought. Patrick O’Donnell, President of YESCO Outdoor Media had this to […]
AdQuick.com and OutPoint Partner to Bring Revenue Lift Modeling Solution to Out-of-Home Advertising
LOS ANGELES, July 7, 2022 /PRNewswire/ — AdQuick.com, the world’s top out-of-home (OOH) advertising platform, today announces a partnership with OutPoint, a predictive media mix modeling (MMM) platform, to enable AdQuick users to intelligently diversify and scale their advertising media mix–including their existing out-of-home campaigns. “In the wake of iOS14+, many brands are seeking […]
Company of the Day: Look Billboards
Company: Look Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24. Chris Cowlbeck is the General […]
Dan Nausley – “Effective Sales Training is About A True Partnership”
Being effective in sales takes both training and experience. In a hot economy, sales can come easily, but when businesses begin worrying about inflation and a softening economy the importance of training and the developed skills of your salespeople become more and more important. Insider spoke with Dan Nausley of […]
Additional Thoughts on Lamar vs TxDOT
We had a number of comments from yesterdays’ article, by Richard Rothfelder, on Lamar vs TxDOT including the following post from Richard Hamlin of Hamlin Cody based in California. State officials have two types of duties, ministerial and discretionary. A discretionary duty gives the official room to interpret facts and […]
See if Your Media Plans are the Cream of the OOH Crop
Calling all OOH advertisers – The 2022 Media Plan Awards are open for entries The numbers don’t lie. The power of OOH keeps growing, so much so that it’s now much more efficient at generating results than TV, video, radio, banner, and print ads. But great OOH campaigns don’t just […]