Month: March 2022

Vistar and Mira Partner to measure DOOH impact on consumer activity and conversions

New York, NY (March 16, 2022) — Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), has today announced a partnership with Mira, a location intelligence and attribution provider for OOH, which was recently acquired by Reveal Mobile. As a result of this partnership, marketers can […]

Company of the Day – Grey Outdoor

  Company: Grey Outdoor Headquarters: P.O. Box 1591, Wrightsville Beach, North Carolina Markets: North Carolina, South Carolina Email: greybillboards@outlook.com Phone: 910-620-5168 Grey Vick is a friend of  and regular contributor to Billboard Insider. Grey Outdoor Billboards began operations in Spring 2014 and continues to grow throughout North and South Carolina. […]

Five Things About OUTFRONT Media

Here are five things about OUTFRONT Media which Billboard Insider learned from reading the OUTFRONT Media 2021 10k. Workforce growing but not back to 2019. OUTFRONT’s workforce grew 5% in 2021 but is still 10% below precovid.   Entertainment is the belle of the ball. Entertainment is OUTFRONT’s leading industry […]

Historic Downtown Atlanta Building Gets 43′ Digital

  ATLANTA—SNA Displays manufactured a 43-foot-long, curved LED screen for the rooftop of a small historic building at 140 Peachtree Street NW in downtown Atlanta. Orange Barrel Media, a leader in unique outdoor media, procured the new digital-out-of-home (DOOH) display, which overlooks Margaret Mitchell Square at the intersection of Peachtree […]

Adams Outdoor Supports Ukraine with Sunflower Billboard

Adams Outdoor is launching a powerful campaign of unbridled love and optimism––at a time when the world desperately needs both. Just as so many artists through the generations––the Dutch master Van Gogh, for example––have found peace and joy in the simple beauty of the sunflower, the campaign features a bright […]

Times Square and OUTFRONT Welcome Back New Yorkers to Times Square

Times Square, N.Y. – March 15, 2022) The Times Square Alliance and OUTFRONT Media Inc. (NYSE: OUT) reveals a new campaign titled Make Up for Lost Time in Times Square to welcome back New Yorkers, office workers, commuters, and tourists to the Crossroads of the World. Launching just as many […]

Company of the Day: Harvest Outdoor

Company: Harvest Outdoor Markets: Illinois Headquarters: 2516 Waukegan Road, PMB 350, Glenview, Illinois  60025-1774 Phone: 847-509-8876 Email: info@harvestoutdoor.com Harvest Outdoor operates a wall and billboard plant in Chicago.  Mike McHugh is the company’s owner.  He started the company in 1998 after a stint as a special projects coordinator for the City of Chicago. One of […]

6 Things About Clear Channel Outdoor

Here are six things about Clear Channel Outdoor which Billboard Insider learned from reading the Clear Channel Outdoor 2021 10k. Fewer employees in Europe European employees dropped by 7% in 2020.  US and Latin American employees were flat. \ More Digital Revenues Digital revenues have been steadily increasing as the […]

DPAA Sets June 16th for 5th Annual Canada Summit

New York, March 14, 2022 — DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today announced today its 5th Canada Summit will be held in-person on June 16 at the Scotiabank Theater in Toronto. The DPAA Canada Summit attracts brands, agencies, DOOH media […]

GSTV Launches AMPLIFY Retail Media Network

DETROIT, MI (March 14, 2022) – GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, has announced the launch of a new retail media network, GSTV AMPLIFY. Through AMPLIFY, GSTV now offers the nation’s largest centralized convenience media network. Operating as […]