‘ By Julia Cramer, Adomni Content Specialist Synopsis: As the cookie crumbles, DOOH provides marketers with a viable alternative to reach audiences at the right time with relevant messaging. In January 2022, Google announced its plan to terminate Federated Learning of Cohorts (FLoC), substituting it with Topics API, a […]
By Peter Bordes, Interim CEO, Alfi Amazon is paying attention to the immediate benefits of Digital Out of Home Advertising (DOOH) and its potential to become the revenue driver for multiple industries it touches. By enhancing its “Just Walk Out” technology — which requires shoppers to download an app that […]
NEW YORK (March 24, 2022) — Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced that its DOOH activation for the Ad Council’s “It’s Up To You” COVID-19 vaccination education campaign drove a 6 % lift in intent to get vaccinated, and a 22% […]
Company: Herring Outdoor, LLC. Market: Alabama, Mississippi, Louisiana Headquarters: 525 Central Avenue, 200, Laurel, Mississippi, 39440 Phone: 601-498-4600 Herring Outdoor is a private family owned company based in Laurel, Mississippi. Herring owns and manages billboard locations in Alabama, Mississippi and Louisiana. The company is an operator associate in the IBOUSA. The company also […]
By Michael Wardle, General Counsel, YESCO Outdoor Media If you’ve been in the outdoor business long enough, then there’s a good chance you have a received a letter from an attorney representing a landowner that challenges the validity of a ground lease. Such a letter may make one or more […]
Dateline: ATLANTA, GA March 23, 2022 — Rivet Campus Media, a division of InSite Street Media, announced that OOH industry veteran Chuck Cover has joined the company as Vice President, Sales. “Rivet is the market leader in delivering the elusive 18-22-year-old college demographic to our advertising partners and we are […]
Established in 1967, Media Resources has grown into a leading sign services and manufacturing company providing patented VISIONiQ indoor, and outdoor Digital LED Displays, Billboards, Large Format Digital Printing, 3D Custom Creations, and Installation services to the sign, advertising, and billboard industries. Our work is featured globally, viewed by millions […]
Company: Hicks Outdoor Advertising Headquarters: 49 61st Street, Vienna WV 26105 Markets: West Virginia Phone: 304.482.9300 Email: greg@HicksOutdoor.com Hicks Outdoors Advertising is owned and operated by Gregory Hicks Enterprises Inc.. The company owns and operates bulletins predominantly comprised of standard sizes 14′ x 48′, 10’6″ x 36′ and 12′ x […]
Barry Cramer Jr. died on March 8, 2022 at the too young age of 56 years following a five year battle with cancer. You can read Barry Cramer’s obituary here. Barry started his career in radio after graduating from Middle Tennessee state in 1990. Barry owned and operated multiple out […]
Unique pole display, frameless appearance bring light to advertising BROOKINGS, S.D. – March 22, 2022 – As part of a digital project with Netflix, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with Consumer Experience Group (CEG), designed, manufactured and installed a new LED billboard in West Hollywood, California. The advertising medium was completed […]
