Month: September 2021

Company of the Day – Berlin Sign Company

Company: Berlin Sign Company Headquarters: 264 Bahama Street Venice, FL 34285 Market: Sarasota & Charlotte County, Florida Phone: 941.488.1314 In 1952 John Berlin took a correspondence course to become an electrician. He developed an interest in signs, and after visiting Pioneer Neon in Pittsburgh, he decided to give neon tube […]

IBO Speedway – The New Revenue Test is Working

Insider caught up with Chris Cowlbeck, General Manager of IBOUSA on the viral nature of their current campaign. What have been the results from the recent campaign run through the IBO Speedway? Here’s the update and progress:  The Series of Billboards effort has been current for 6 days.  We have […]

Remembering Mark Natzke

By Kevin Gephart A lot has been written about the making of a great OOH media sales pro…. Mark Natzke (known around the Green Bay/Milwaukee area as Mipps??!), who passed unexpectedly on Aug 25 at the age of 53 in his home in Wauwatosa, WI., embodied that and much more. […]

Momentum Continues to Build in OOH Transit

Momentum Continues to Build in OOH Transit    Earlier this month, OAAA hosted a panel of OOH transit media experts to discuss innovation, opportunities, and trends in the recovering marketplace. Just-released OOH second quarter 2021 revenue underscores the momentum of the Transit category as it jumped 20 percent compared to […]

Mesmerize Expands Its Pharmacy Network With New Giant Eagle Partnership

NEW YORK, Aug. 31, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care, announced the expansion of its pharmacy network to include 165 Giant Eagle Pharmacy locations.  The partnership includes the installation of Mesmerize’s digital TV screens within Giant Eagle pharmacies located […]

Clear Channel Airports Rolling Stones Promotion at Austin Airport

Thanks to Clear Channel Airports, there’s a super cool experiential campaign (see attached photos) live at Austin-Bergstrom International Airport to promote an upcoming Rolling Stones concert taking place on November 20th at the Circuit of The Americas (Formula One Race Track). This inventive display is live through September 26th. In […]

Company of the Day – Besko Outdoor

  Company:  BESKO Outdoor       Markets: Pennsylvania, New Jersey, New York. Headquarters: PO Box 280, Hamlin, Pa. 18427 Phone: 570-689-3226 Email: info@beskomedia.com Besko Outdoor, originally called Interstate Outdoor Advertising, was created in the 1970’s by Ted Ericson. Ted built two outdoor advertising structures along Interstates 81 and 380 near the Scranton, Pa. area. […]