Month: July 2021

Company of the Day – Allure Advertising

Company: Allure Advertising Headquarters: 2015 Ayrsley Town Blvd. #200 Charlotte, NC 28273 Market: Charlotte NC & Mt. Pleasant SC Phone: 855.289.6883 Allure Advertising is a locally owned outdoor advertising company specializing in digital media. With over 70 years of combined industry experience, the Allure team is aggressively growing their digital […]

15 Rules For A Persuasive OOH Sales Presentation

If the thought of delivering a presentation makes you nervous, you’re in very good company.  Beyoncé, Barbara Streisand, Prince Harry, Tiger Woods, and Adele all have stage fright. It’s natural to be uneasy, it’s up to you if you stay uneasy. The value of your ideas and your ability to […]

Onescreen.ai Joins the Automated Out of Home Crowd

Onescreen.ai raised $1.2 million in pre-seed funding to automate the buying and selling of digital out of home inventory.  The company’s investors include Hubspot cofounders Brian Halligan and Dharmesh Shah, Lola.com CEO Mike Volpe, buySellAds.com CEO Todd Garland and HappyNest CRO Jeanne Hopkins.  Sam Mallikurjunan is cofounder and CEO.  The […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: American Billboards

Company: American Billboards Headquarters: Jonesboro, Arkansas 72404 Markets:  Arkansas  Phone: 870-215-2704 About: American Billboards, formerly Roc Outdoor, operates 67 billboard structures with approximately  182 faces  in the following communities in Arkansas: Augusta Blytheville Bono Brookland Cash Dell Earle Harrisburg Jonesboro Lake City Leachville Lepanto Manila Newport Osceola Paragould Walnut Ridge [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds July 10, 2021

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Goodman on How to Evaluate a Sign Code

By Andy Goodman, Age Advertising. Here are the five parts of a sign code I look at when determining the feasibility of a site for placement of an out of home structure.   The first part of the sign code I look at is the section that talks about prohibited […]

Unique Out of Home Structures

As a followup to Monday’s The Better the Frame the Better the Picture post we’ve highlighted two interesting billboard structures.  The first is a unique Watchfire digital billboard embedded into a structure owned by Motley’s in Richmond, VA.  Yes, that’s a real 18 wheeler.  Must be pretty strong steel to […]

Extra Credit Runs Michigan Campaign for PrepNet

GRAND RAPIDS, MICH — Coming off more than a year of interrupted schedules, online & off again classrooms, and overall unpredictable schooling, one of the big question’s parents are facing is education options for their students. Midwest advertising agency Extra Credit Projects (ECP) recently launched a statewide summer campaign for […]

Company of the Day: AllOver Media

Company:  Allover Media Markets:  Nationwide Headquarters: 16355 36th Ave North, Suite 700, Plymouth, MN  55446 Phone: 800-575-8762 Email: info@allovermedia.com Allover Media operates an Out of Home plant which includes convenience stores, gas stations, trucks, indoor advertising and door hangers. The company was started in 2002.  Jeff Griffing is CEO.  The company is a member […]