SignBird, an out-of-home service company, helps operators create content that’s designed to sell billboard ad space. Whether it’s ride sheet design, photography, aerial drone videography, or website design, SignBird is an out-of-home marketing engine that’s on a mission. Billboard Insider caught up with John James, Founder/President, to hear how billboard […]
Month: March 2021
Rate This Ad By Out of Home Creative
Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Allvision Promotes Bidwell and Legate to VP Sales
TORONTO – March 15, 2021 – Allvision has appointed industry veterans Jennifer Bidwell and Stephen Legate to the positions of VP of Sales, joining Paul Gittens (VP of Sales) on the company’s elite sales team. Bidwell brings nearly 20 years of experience in media sales to the team. In her […]
Company of the Day – Timmons Outdoor
Company: Timmons Outdoor Headquarters: 76 West Avenue, Ocean View, DE 19970 Phone: 302.236.7349 Market: Delaware About: Timmons Outdoor is a locally owned and operated billboard company based in Ocean View, DE. providing coverage in Sussex County Delaware. Established in 1978, Bonard “Bake” Timmons, Jr began his company by constructing and […]
Kevin’s Gephart’s 6 Ways to be Relevant When Selling Out of Home
I’ve written before about the importance of relevance in selling out of home. Several reps have asked me “how can I be relevant?”. Here are 6 ways to be relevant when selling out of home. Get in your prospect’s customer stream. Sign up for the customer’s website notices, get their […]
Eric Kubischta on Billboards Versus Google and Facebook Ads
Lucit’s CTO Eric Kubischta was asked about digital billboard attribution at a recent 1 Million Cups event. Here’s a selection of his comments. On how billboards can compete with Google and Facebook In the billboard industry there’s been a lot of work in how we create attribution…At the end of […]
Cowlbeck And Rothfelder On Legal Services Discount Program For IBOUSA Members
Chris Cowlbeck, General Manager of IBOUSA, and Richard Rothfelder, partner at Rothfelder & Falick, have jointly announced a program for discounted legal services for members of IBOUSA. Rothfelder is a frequent contributor to Billboard Insider and presenter at IBOUSA and OAAA conferences, and he co-authored “Billboard Insider’s Guide to Leases, […]
Insights To Build Sales Success, An OAAA Sales Tip
After one of the most challenging advertising years ever, creating a roadmap for sales success in 2021 requires a reexamination of historical processes and data. While most emerging marketplace signals are positive, understanding the nuances of 2020 can help leverage greater success in 2021. To assist sales teams with prospecting […]
Daily Billboard Blog’s 3 of a Kind – Streaming Wars
Today the Daily Billboard Blog thought we’d shine a spotlight on the ongoing ‘Streaming Wars’ in the entertainment industry, especially in light of the recent rebranding and relaunch of CBS All Access as Paramount+, and how these new streaming services have launched their platforms with outdoor advertising around Los Angeles. […]
Company of the Day: TransAd Outdoor
Company: Trans Ad Market: Puerto Rico Address: San Juan, Puerto Rico Email: transadpuertorico@gmail.com Phone: 787-766-2610 Trans Ad has operated a transit and airport advertising plant in Puerto Rico for 33 years. The company has exclusive ad rights to the Metropolitan Bus Authority fleet. [wpforms id=”9787″] Paid Advertisement
