OUTFRONT Media CEO Jeremy Male was bullish on programmatic and digital billboard conversions in a talk yesterday at the Citi Global TMT West January 2020 conference. Some highlights. Programmatic will grow. It’s being made by advertisers. Last year’s run rate $20 millions. It wouldn’t surprise me if that were to […]
WASHINGTON – The Treasury Department and the Internal Revenue Service issued guidance today allowing deductions for the payments of eligible expenses when such payments would result (or be expected to result) in the forgiveness of a loan (covered loan) under the Paycheck Protection Program (PPP). Today’s guidance, Revenue Ruling 2021-02, reflects changes to […]
Here is Anna Bager’s letter which begins the OAAA 2020 Annual report. Looks like OAAA had a good year with 45 new members added during 2020. Dear members, colleagues, and friends, The Association of National Advertisers announced recently that the 2020 marketing word of the year is “pivot,” followed by […]
NEW YORK, Jan. 7, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care announced a new strategic partnership with AO Media, a production company dedicated to telling powerful, entertaining and educational stories, and creator of the multimedia brand +Life, devoted to eliminating […]
Company: Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN 38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 350 digital, trivision and static billboard faces in Middle Tennessee. In addition the company has a brand consulting and website design business (you can tell because the company’s website […]
On last week’s Billboard Insider podcast Insider commented that out of home values vary from 8 to 14 times cashflow. Reader Greg Hicks asked us to explain what factors cause the multiple to vary. We asked out of home broker Max Drachman of Kalil and Co to comment: That’s a […]
New York, NY — SILVERCAST Media, a premier Out-of-Home company operating high-profile outdoor signage in New York, Los Angeles, Chicago, and San Diego, has secured the exclusive rights to represent seven signs on the iconic W Hotel in Hollywood, California, located at 6250 Hollywood Blvd. This aggressively expands SILVERCAST Media’s […]
Company: Plainview Outdoor Headquarters: 2802 Belle Arbor Ave. Suite A, Chattanooga, TN 37406 Market: Chattanooga TN DMA Phone: 423.622.4100 Email: Hello@PlainViewOutdoor.com Plainview Outdoor is a full service outdoor advertising company located in Chattanooga, TN. The Company has over 140 years of combined experience serving the greater Chattanooga marketplace. Todd Plain […]
Yesterday, Circle Graphics announced the purchase of a majority stake in Anthem Displays. Insider interviewed Circle Graphics CEO Andrew Cousin and Out of Home Division President Rod Rackley about the transaction. Here are the highlights. Cousin says that despite softness in the OOH Division, Circle Graphics has thrived through COVID […]
LONGMONT, Colo., Jan. 4, 2021 /PRNewswire/ — Circle Graphics, Inc. (“Circle”), a leading producer of grand and large-format digital graphics owned by an affiliate of H.I.G. Capital, has acquired a majority ownership stake in Anthem Displays, LLC (“Anthem” or the “Company”), a digital sign manufacturer serving the Out-of-Home (“OOH”) advertising market. The transaction […]
