Kevin Gephart recently retired from a 35 year career selling media advertising including 12 years at Clear Channel Outdoor in Minneapolis and 8 years at Clear Channel Radio. Clear Channel honored Kevin by putting him on a digital billboard in the Twin Cities (see picture). Kevin will write a column […]
Month: January 2021
OUTFRONT Joins The Refinance Party
OUTFRONT Media announced yesterday that two of its wholly-owned subsidiaries priced a private offering of $500.0 million in aggregate principal amount of 4.250% Senior Notes due 2029 (the “notes”). The notes are to be sold at an issue price of 100.0% of the principal amount. The offering is expected to […]
Blip Adds 25% to YESCO Digital Sign Revenue
Billboard Insider ran a story noting that Blip Billboards, the automated sales platform, has increase the revenue of Insider’s 10′ by 30′ digital billboard in Sherman TX by 10%. YESCO Outdoor Media President Pat O’Donnell tells Insider that Blip has done better than that for YESCO: I saw you recently […]
430 Different Out of Home Companies Read Billboard Insider
Billboard Insider’s masthead reads “The news you need to run your out of home business”. Our readership demonstrates this. Out of Home execs account for nearly 70% of Billboard Insider’s readers. Insider has identified 430 different out of home companies who subscribe to our daily newsletter. Lots and lots of […]
Company of the Day – Rose City Outdoor
Company: Rose City Outdoor Market: South Georgia Headquarters: 3209 Habersham Rd. NW, Atlanta GA 30305 Phone: 229.234.1492 Email: imfo@rosecityoutdoor.com Established in 2010 Rose City Outdoor is a dynamic outdoor media company with digital displays in Digital Billboard Locations in the Southern Georgia area. Rose City Outdoor provides innovative advertising solutions for […]
Lamar Prices $550 Million Debt Offering
Insider wants to introduce a new contributor to our website. Ken Altena is a longtime commercial banker and out of home lender from Seattle, WA. Here are Ken’s thoughts on the Lamar refinancing. On January 7, 2021, Lamar Media Corp., a wholly owned subsidiary of Lamar Advertising Company, agreed […]
Patrick Kilduff on New York City Sign Regulations
Patrick Kilduff, Partner and Chair of the Outdoor Advertising Practice at Tarter Krinsky and Drogin talked about New York City Out of Home Law on a December 2020 Law Brief Podcast. Insider notes that Kilduff’s comments should not be taken as legal advice. For that you should consult your own […]
Billboard Insider Expects US OOH Revenues to Grow by 10% in 2021
If you’re shaping projections for how the US economy will do in 2021 consider what Jan Hatzius Goldman Sachs Head of Global Investment said on Exchanges at Goldman Sachs last week: I think overall my broader view would be that while the economy is going through a much slower stretch […]
Company of the Day: Innovare Media
Company: Innovare Medical Media Markets: Nationwide Address: 3496 US 22, Somerville, NJ. 08876 Email: mricciardi@innovaremedia.com Phone: 866-887-2207 Innovare operates digital and static screens on 130 hospital campuses in 25 states. The screens are primarily in cafeterias, busy waiting areas, and the main lobby areas on hospital campuses. The majority of […]
Billboard Insider Classifieds January 9, 2021
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]