Month: June 2020

Entering Out of Home

Insider likes asking executives how they got into the out of home business.  We reviewed 93 origin stories and here are the results.  A surprising amount of company founders advertised their business on a billboard and subsequently realized what a great business it was and entered out of home. First […]

OUTFRONT Provides No and Low Cost Billboard Space to Local Businesses

NEW YORK, June 11, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today an out of home offering for local businesses as reopening begins in various states across the country. OUTFRONT is offering static and digital billboard space at no to low cost in various markets as part of their […]

Geopath reports 8th consecutive week of traffic growth.

Geopath reports that the average daily distance traveled increase from 14.5 miles for May 25-June 1 to 15.6 miles for June 1-8. Some other highlights from the Geopath Covid-19 Mobility Update dated June 11, 2020.  Daily distance travelled is  87% of what it was prior to covid restrictions. Michigan lead […]

Daktronics Sales Decline 1% in 4Q 2020

Here are highlights on Daktronics forth quarter results. Q4 sales decline of 1.3% year to year to $126.1M, reflecting fluctuations in the timing of order bookings, and related conversion to sales, including some shipping and onsite delays caused by COVID-19; and orders declined by 9.4% Y/Y. Sales by segments: Commercial […]

PPP Effectiveness – What Do You Think?

Ken Klein, OAAA EVP, Government Affairs passed along the following item from the Washington Post. After a rocky start, the federal government’s small business Paycheck Protection Program (PPP) is looking like a measured success. The U.S. economy buckled in March and April amid the coronavirus pandemic, but it appeared to […]

Volta Partners with Local Officials On Public Safety Alerts

SAN FRANCISCO, June 10, 2020 — Volta, the industry leader in innovative electric vehicle charging networks, today announced a new service for displaying dynamic safety alerts, the Volta Response System, offering city officials and first responders a flexible platform to amplify public safety broadcasts. The Volta Response System was first deployed in Huntington Beach, […]

Company of the Day: Joyce Outdoor

Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA  18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates billboards, digital signs and wallscapes in New Jersey, Chicago and Pennsylvania.  In September 2019 the company developed a wallscape targeting the athletic facilities of Scranton Preparatory School.  The company’s owner Kevin […]

15 Tips from Three OOH Company Founders

Insider talks with lots of out of home company founders.  Here’s some of the best specific advice he’s heard on how to run an out of home company. John Arnold, Arnold Outdoor: Never build a double stack with a face taller than 8 feet.  It means you only need 1 […]

OAAA Releases Out of Home Measurement and Analytics Guide

Last summer, OAAA formed a Data Use and Analytics Working Group – comprised of both buy side and sell side representation – with the objective to accelerate out of home (OOH) industry-wide adoption of automated transactions at scale and to enhance OOH integrations seamlessly into the broader media ecosystem. Leading […]