Newman Outdoor’s Brett Waldera asked Insider the following question: I am looking for some documentation for the suggested ad display time on a digital billboard. I have heard somewhere that the industry standard is 7 seconds…but I can’t seem to find any documentation… Insider posed the question to Roger Brown, […]
Group M’s Brian Weiser referred to out of home on last week’s Borrell’s Local Marketing Trends Podcast. Here’s what he said. On how tech companies are driving US advertising 2019 and 2020 are still benefiting primarily from the digital first, digital endemic based advertisers. So it’s Facebook – the marketer, […]
IBOUSA is a networking group of OOH Independent Operators across the United States that functions on a not-for-profit basis to benefit OOH businesses. IBOUSA was created to help Independent Operators, similar to the ways that our great country was born, by neighbors helping neighbors. “We are growing past 200 companies […]
DETROIT, MI—Extra Credit Projects (ECP), award-winning advertising agency based in Grand Rapids, Michigan, is expanding its offices to include a new studio in Detroit. “This move has been in the works for a while now. We have a heart for Detroit, with a few members of our team being from […]
NEW YORK, Dec. 16, 2019 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today their Best in Show award and three discipline winners of their inaugural art competition OUTFRAME, which has given the “Artists of Adland” the opportunity to share their personal artwork outside of their everyday client projects, with the […]
Company: Burkett Media Market: Texas Address: P.O. Box 163266, Austin TX 78716 Phone: 512.787.2375 Email: info@burkettmedia.com Burkett Media was founded by Beau Burkett in 2003 while attending college. Burkett Media offers a diverse mix of high profile static and LED digital billboard locations throughout Texas. Insider caught up with Beau […]
ROSWELL, Ga.–(BUSINESS WIRE)–Link Media Holdings, LLC (“Link”), a wholly owned subsidiary of Boston Omaha Corporation (NASDAQ:BOMN), announced that CEO James A. (Jim) McLaughlin has decided to retire from the company effective January 1, 2020. Scott LaFoy, currently serving as the Head of Mergers and Acquisitions at Link, will be taking […]
Binghamton, N.Y. – December 10, 2019 – Passersby in Binghamton, New York, will notice a change in their daily commute. Park Outdoor Advertising installed a digital billboard supplied by Lightking on the Brandywine Highway, entering the Court St. gateway. “The signs offer local businesses a flexible advertising medium that also […]
CHICAGO, IL – December 13, 2019 – Intersection, the leading smart cities media and technology company, today announced that it has been awarded a new 5-year contract, with an option for a 5-year extension, to sell static and digital advertising for the Chicago Transit Authority (CTA), the second largest transit […]
Health care and its costs and variable coverages are issues of concern for all Americans but none more so than those in small to mid-sized businesses. Recognizing this, IBOUSA, an association comprising independent billboard owners/operators, has spent the past year working to find a health care solution that would benefit […]
