A newly installed wind turbine came apart and took out a digital billboard in New York yesterday. You can read about the accident and watch video of the digital billboard falling on the Eyewitness News website. Insider’s take: Insider guesses that the wind turbine company will ultimately be liable but […]
Next week Billboard Insider will release updated out of home website rankings. Today Starting Gate Marketing’s Steve Crayne talks about how to design an effective out of home company website. How did you get involved in designing out of home company websites? I was introduced to the OOH industry by […]
Did you know: The Tri-Cities is the region comprising the cities of Kingsport, Johnson City and Bristol in Northeast Tennessee and Southwest Virginia. Tri-Cities, Tennessee/Virginia is in the 99th largest DMA in the United States with a population of approximately 708,225. This week’s Geopath market spotlight focuses on the Tri-Cities, […]
Company: Carter Outdoor Market: Florida Headquarters: PO Box 3648, North Fort Meyers, Florida 33918 Phone: 239-543-1110 Email: info@carteroutdoor.com Carter Outdoor was founded in 1956 and has 300 billboard locations in Southern Florida. The firm’s plant consist primarily of 10.6 by 36 monopole billboards in the Fort Myers/Naples area and 14 by 48 monopole […]
A billboard campaign helped to lead a movement warning motorists about I-80 bridge safety, stoking public-safety fears and ultimately convincing state lawmakers of the need to approve a $45 billion infrastructure plan in 2019. The Chicago Tribune ranked the billboard campaign as “among the top political stories of the year, […]
West Virginia out of home executive Jack Kenna Arnett passed away on December 24, 2019. Arnett worked for Kanawha Valley Advertising for 44 years, rising to the post of Executive Vice President and General Manager. He was also an owner of Allegheny Poster Advertising Company. Arnett was active in the […]
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Company: Carroll Advertising Company Market: Massachusetts, New Hampshire, Rhode Island. Headquarters: 1022 Morrissey Blvd., Boston, MA 02122 Email: john@carrolladvertising.com Phone: 617-282-2100 Carroll Advertising Company, Inc., was started in 1996 by John Carroll with three billboard faces. The company has grown to include a division of digital advertising and poster displays targeting […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
Some advertising contracts allow an out of home company to declare the future amounts due if a client defaults. Vincent v Grayson suggests that you’ll have a hard time recovering future amounts owed when a contract defaults unless you can prove actual damages. Here are the facts. In July […]
