In September Insider heard Eric Johnson speak at the IBOUSA show on LED light emissions. Insider asked Johnson to talk about the role lighting analysis plays in digital billboard design and siting. By Eric Johnson, Applications Engineer, Daktronics, Eric.Johnson@daktronics.com Digital billboards are often a source of scrutiny, especially when they […]
OUTFRONT announced this week that two of its wholly-owned subsidiaries priced a private offering of $500.0 million in aggregate principal amount of 4.625% Senior Notes due 2030 (the “notes”). The notes are to be sold at an issue price of 100.0% of the principal amount. The offering is expected to […]
Company: BeSeen Outdoor Headquarters: 2001 Cook Street, Brunswick, GA 31520 Market: Southeastern Georgia Phone: 912.289.2235 Email: BeSeen Outdoor, Inc was founded by Joe Fendig and Ben Jones. Between the two, BeSeen Outdoor, Inc. offers over 25 years of experience in the outdoor advertising industry, owning and operating advertising structures in Southeast Georgia […]
Link Media Outdoor, the wholly owned subsidiary of Boston Omaha, is growing via acquisitions. Here are third quarter 2019 financials for Link Media Outdoor which Insider pulled from Boston Omaha’s 3rd quarter 2019 10-Q. Billboard revenues increased by 91% to $7.2 million for the three months ended September 30, […]
Today’s podcast guest is Dave Etherington, the Chief Commercial Officer of Place Exchange. Place Exchange is a programmatic out of home advertising platform spun off by Intersection approximately 2 years ago. Dave talks about programmatic exchanges, privacy and whether static billboards can be sold programmatically. Give an overview of […]
Marquee publishers The Wall Street Journal (WSJ) and The New York Times (NYT) are using OOH and other media to boost subscriptions. These sophisticated campaigns showcase key points about the changing media marketplace: Ad revenue for top newspaper brands like WSJ and NYT is softening while subscription revenue is up Mainline traditional media […]
Did you know: Downtown Colorado Springs north-south streets are named after mountain rangers and east-west streets are names after rivers. Pike Peak, elevation 14,115 feet, lies 12 miles west of Colorado Springs. This week’s Geopath Market Spotlight focuses on the Colorado Springs, Colorado DMA. Infographics for the top DMAs and […]
Company: Benchmark Outdoor Advertising Markets: Texas Headquarters: 2813 Ted Circle, Harlingen, TX 78550 Phone: 956-428-7446 Email: info@benchmarkoutdoor.com Benchmark outdoor operates static billboards on highways between Brownsville and McAllen Texas. The company has two digital billboards located at the southbound exit for Ed Carey in Harlingen, Texas and the Texas Avenue Exit […]
By Michael Wardle, General Counsel for YESCO Outdoor Media Relocation clauses in billboard leases can make or break a location over the long-term. Careful planning at the outset of a billboard lease can create a win/win for both the landowner and the billboard owner if the site-specific relocation issues are […]
Metro Phoenix Bank (OTCPink: MPHX) (“MPB”) announced a sizable credit facility to Greyline Outdoor Advertising, further solidifying itself as a national leader in outdoor media lending. Greyline Outdoor Advertising (www.greylineoutdoor.com), is the 2nd largest outdoor advertising company in the greater Western New York region and is now expanding into New York City. Their […]
