Digital billboards have been an important way of communicating with the public during the wildfires in Northern California. Look at this post by Outfront’s Rob Schilling. Insider’s take: The knee jerk “I don’t want our city to become Las Vegas” opposition to digital billboards completely overlooks the public communication function […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Todd Heller, a Formetco VP of Digital Products, is having health issues and is on dialysis. He is looking for a kidney donor. Insider talked with Todd’s daughter Kara who’s a senior at Kennesaw Sate University. Kara, what’s wrong with your dad? My dad is in stage 5 kidney […]
Company: BB Outdoor Advertising Headquarters: 3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: 214.801.5995 Email: Danny@BBOutdoorAdvertising.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant with 26 structures with 52 static faces and 1 digital billboard base on I-30 in Garland, Rockwall, Greenville and Dallas. Danny […]
Bad information dies hard. Last week Manhattan, Kansas commissioner Jerred McKee explained his opposition to digital billboards to The Collegian: “Character is my biggest concern,” McKee said. “In a study I read, digital billboards have a bigger carbon footprint and use 30 times more energy than the average home in […]
Los Angeles (October 28, 2019) – AdQuick.com, the Out of Home (OOH) Advertising software company, today announced a joint partnership with the IBOUSA COOP Marketing Platform powered by Apparatix, a leading supply side platform for billboard operators, to make available both static and digital inventory for hundreds of independent operators […]
Annette Kenyon, a new account executive at Park Outdoor shares this sales success story with Insider: I am a new account executive here at Park Outdoor in Binghamton, New York. I come to this billboard world from a 12 years of retail sales experience with little knowledge of marketing. I […]
Company: Bayou Signs Markets: Louisiana Address: 1305 Ridgefield Road, Thibodaux, LA 70301 Phone: 985-446-1183 Email: advertise@byousignsoutdoor.com Bayou Signs Outdoor, LLC operates a billboard plant in southeastern Louisiana. Bayou is a family owned firm which was started in 1969. The plant includes static billboards, four trivisions and two digital billboards. [wpforms […]
The Billboard Insider daily newsletter is growing rapidly. We’ve got 2,475 subscribers. What should you do if you’ve signed up for the daily newsletter and aren’t getting it? Check your spam folder. Gmail and company firewalls can be overzealous and dump the newsletter into spam. If you tell your […]
Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider. I told […]
