Digital billboards provide a big assist to government agencies that need to communicate quickly in public emergencies. Insider talked with Ashby Street Outdoor’s Jim Matalone about the company’s tornado warning system. Jim, where did the idea for a tornado warning system come from? This was something that bothered me for […]
Clear Channel Outdoor Chairman and CEO William Eccleshare was interviewed by Yahoo Finance from the floor of the New York Stock Exchange during Clear Channel Outdoor’s first day of trading. He was asked to make the case for Out of Home and here’s what he said: “It’s a good moment […]
By Nicole Randall, OAAA Communications Senior Director Dove recently conducted a study of 9,000 women to gauge their perception of female representation in media. More than 70 percent of women surveyed said they don’t feel accurately represented by the images they see every day. The Association of National Advertisers (ANA) has ramped […]
Company: Scadron Outdoor Advertising Markets: Chicago Headquarters: 1015 West Grand Avenue, Chicago, Illinois 60642 Phone: 312-666.7500 Email: info@scadron.com Scadron Outdoor (formerly Arrow Signs or Chicago) is a fourth generation family owned firm which was originally founded in 1892. The company operates 4 high profile billboard structures and 2 wallscapes in downtown Chicago. […]
Insider learned that Lindmark Outdoor Media purchased 80 faces in Western Oklahoma from Mesa Advertising, owned by Steven Holloway. The transaction closed Monday. No digital faces in the transaction, all were vinyl. All, except two, of the structures are located along Interstate 40. Max Drachman of Kalil & Co. represented […]
iHeartMedia has completed their restructuring process, including a balance-sheet reshaping that cuts company debt to $5.75B from $16.1B. In connection with its emergence from restructuring, the company fully separates from Clear Channel Outdoor Holdings (CCO), which will continue to trade on the NYSE. Clear Channel Outdoor Holdings is the holding […]
NEW YORK (May 1, 2019) – Vector Media, an innovative media company specializing in transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, today announced the acquisition of Laurel Outdoor, the exclusive municipal transit advertising partner of the city of New Orleans, Jefferson Parish and St. Bernard Parish, operating all […]
NEW YORK, April 29, 2019 OUTFRONT Media Inc. (NYSE: OUT) has revealed the results of its experiential campaign for the non-existent Kruter Motors, a brand and campaign conceptualized by OUTFRONT Studios. The campaign was launched on April Fool’s Day, but the results were no joke. After strategically placing invented ads […]
Digital security is important. Cleveland.com and 16:9 report that the Cleveland airport’s flight and baggage information screens were down for much of last week as a result of a malware attack. The FBI is involved. There’s quite a twitter trail. The affected screens weren’t smart advertising screens or kiosks […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA Relocating billboards as an alternative to government acquisition saves substantial tax dollars, says a new government-sponsored report written by top experts. “The relocation of an outdoor advertising sign will typically be substantially less expensive to the state department of transportation than acquisition of […]
