Month: April 2019

Reagan Buying Fairway Assets

Reagan Outdoor has signed an agreement to purchase the assets of Fairway outdoor in Indianapolis IN, Chattanooga TN and Rochester, MN.  Citigroup Global Markets Inc served as financial advisor to Reagan.  Barclays committed financing.  Reagan will fund the transaction with a new multi-million dollar bank deal. Signing comes after several […]

GEFT loses procedural and due process claim against Westfield

On April 25, 2019 GEFT Outdoor lost a procedural and due process claim against Westfield, Indiana relating to construction of a billboard which Westfield stopped in December 2018.  GEFT still has a pending Reed v Gilbert lawsuit against Westfield. GEFT claimed procedural rights were violated because the city issued a […]

New Fletcher Scholarship for Aspiring Female Leaders

April 29, 2019 (Washington, DC) –The Foundation for Outdoor Advertising Research and Education (FOARE) has made a new scholarship available to female students pursuing academic degrees. The Nancy Fletcher Leadership Scholarship, in the amount of $5,000, will be awarded annually to a woman with a connection to the out of […]

The ‘Female Quotient’ to Talk Advancing Equality in the Workplace at #OOH2019

The FQ Lounge to Offer Programming, Resources that Help Advance Transformation of Workplace Cultures April 29, 2019 (Washington, DC) – The Female Quotient (FQ), a female-owned business committed to advancing equality in the workplace, has partnered with the Out of Home Advertising Association of America (OAAA) and Geopath to bring […]

Company of the Day – Saunders Outdoor Advertising

Company: Saunders Outdoor Advertising Headquarters: 1764 W 2900 S, Ogden, UT 84401 Markets:  Utah, Nevada, Wyoming, Idaho and Montana Phone: 801.621.2350 Email:  info@saundersoutdoor.com Saunders Outdoor Advertising Inc. is family-owned with over 200 outdoor signs located in Utah, Nevada, Idaho, Wyoming and Montana. Starting with only one billboard in 1978, the company […]

Clear Channel Execs on reducing leverage and expenses and P&G’s shift to out of home.

Last week’s conference call marked the debut of the new  Clear Channel Outdoor executive team.  Some highlights. William Eccleshare, Chairman and CEO Clear Channel International on the benefits of focus I think as a fully-focused, pure-play outdoor business, it’s going to enable us to perhaps concentrate a little more than […]

What McDonald’s Acquisition of Dynamic Yield Means for DOOH and Personalization

With Permission from Sean McCaffrey CEO of GSTV Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald’s, long a leader […]

States with the highest miles per driver.

Good news if you’re an out of home company in Wyoming, New Mexico, Mississippi, Oklahoma or Indiana.  You’re in one of the top 5 states in miles driven per driver.  More miles on the road means more billboard impressions.  Look at this graphic from the Federal Highway Administration. [wpforms id=”9787″] […]

Company of the Day: Houck Transit Advertising

Company:  Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN  55126 Phone: 800-777-7290 Email: info@houckads.com Houck Transit Advertising operates transit advertising programs with over 40 public transit systems in the Midwest and eastern United States. The company was started in 1919 by Leo Houck and is now […]

Billboard Insider Classifieds April 27, 2019

Billboard Insider Classifieds work: “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor “I bought my General Liability from Stu at Bassler and Co that I learned about on Billboard Insider.  I told […]