A reader asks if digital billboards interfere with cellular antennas or vice-versa. This is a timely question because out of home companies are trying to generate new revenue by installing wireless antennas on billboards. Insider asked Barrett Outdoor’s John Barrett who has deployed wireless antennas on several billboard structures what he thinks […]
Month: February 2019
Watchfire Elevates Weninger and Dines
DANVILLE, Ill. — (February 19, 2019) — Watchfire Signs, a leading manufacturer of outdoor LED signs, digital billboards and video scoreboards, has elevated two employees in its top level leadership team. Kim Weninger was named chief operating officer and Kyle Dines was promoted to vice president of sports and indoor. Click to […]
Company of the Day: Orlando Outdoor
Company: Orlando Outdoor LLC Markets: Florida Address: 2019 Meeting Place, Orlando, FL 32814 Phone: 877-314-4567 Email: ryan@orlandooutdoor.com Orlando Outdoor operates an out of home plant with 31 digital billboard locations around Orlando. In addition the company operates a taxi top advertising business. Ryan Deming is the firm’s President. [wpforms id=”9787″] […]
Scenic America’s Budget
Insider thought you might want to see the financials for Scenic America, the anti-billboard non-profit. He gleaned these facts from reviewing Scenic America’s 990 for the years ended March 2016 and March 2017. The figures below are for Scenic America’s national organization, not for the individual state chapters. Financial Statements […]
Make Lease Renewal Clauses Consistent
By Richard Rothfelder, Rothfelder and Falick Make sure your billboard lease renewal clauses are consistent. Sometimes one clause in a lease can seem at odds with another. That’s the lesson of Randol v Drury Southwest Signs. Here are the facts. Chester and Dorothy Gereckes signed a lease with Drury Southwest […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]
Company of the Day – Osik Media
Company: Osik Media, LLC Headquarters: 100 E. Huntington Drive #210, Monrovia CA 91016 Market: Southern California Phone: 877.796.5050 Email: info@osikmedia.com Osik Media is Southern California based and has both English and Spanish language Spectaculars in their inventory. Their locations include the Sunset Strip and U.S./Mexico border. The Company also has a […]
Clear Channel To Trade Statics for Digitals in San Antonio
The San Antonio Express News says that Clear Channel Outdoor and the city of San Antonio have reached an agreement under which Clear Channel will take down nearly 300 static billboard faces is exchange for approval to convert up to a dozen static billboards to digital. The agreement requires Clear […]
Three Things Out of Home Borrowers Forget
On last week’s Billboard Insider podcast Insider had this exchange with John Weller, co-publisher of Billboard Insider and a partner in Billboard Loans, LLC. What’s one thing borrowers don’t think about that they should? Let me give a couple of basics…Keep good records. If you want to deal with the […]
5 Reasons to Celebrate Your Brand Anniversary with OOH
By Jennifer Hurley, Clear Channel Outdoor Not everyone looks forward to their birthday (especially when phrases like “Pushing 40” and “Reaching 50” are the norm) – but brands sure do. They have cause for celebration as their companies have withstood the challenges of the marketplace over many decades, and […]