Month: November 2018

Company of the Day: Leonard and Company

Company: Leonard and Co. Inc. Markets:  California Headquarters: 5199 E Pacific Coast Highway, Suite 305, Long Beach, CA  90804 Phone: 562-597-0001 Leonard and Company owns and operates billboards and wallscapes in California.  The company was founded in 1962.  The company’s billboards are concentrated in the following areas of Los Angeles: […]

Billboard Insider Classifieds November 24, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Daktronics sales and net profit up in 2Q fiscal 2019.

Digital billboard maker Daktronics reported increased revenues and profits in the second quarter of fiscal 2019 (3 mos ended October 27, 2018).  Here are the results of the earnings release and earnings call transcript. Revenues increased 2.4% to $173 million during 2Q fiscal 2019 (3 months ended October 27, 2018).  […]

OOH Over-Indexes with Hispanic Americans

  No two consumer groups are identical in behavior or belief. Whether the differences are due to gender or politics, education or ethnicity, brands know that what might appeal to one crowd of potential shoppers won’t appeal to another. With an estimated 55 million Hispanic people living in the United […]

By Roads, Rail and Air: High Volumes of Holiday Travel

The phrase “Get Out of Home” especially applies to the Thanksgiving holiday.  Here is a snapshot of high-volume travel: Air A record 30.6 million passengers are expected to fly between November 16 and 27, said Airlines for America.  Sunday, November 25 was projected as the busiest day during that period.  […]

Thank You

Insider is taking the day off tomorrow for Thanksgiving.  Today it’s fitting for Insider to say thanks: To Nancy Fletcher and the OAAA for words of encouragement and support and for sharing stories. To the 19,507 visitors who generated 57,819 views at Billboard Insider last month. To Outfront Media Real […]

Geopath Market Spotlight: Macon

Did you know: There are more Cherry Blossom trees in Macon than there are in Japan. A large tropical storm in 1994 brought so much rain and flooding that Macon temporarily became an island! This week’s Geopath Market Spotlight focuses on the Macon DMA. Infographics for the top DMAs and […]

Company of the Day: Knight Outdoor

Company:  Knight Outdoor Advertising Markets: Georgia, South Carolina Headquarters: 4180 Quail Springs Circle, Martinez, GA  30907 Phone: 706-564-5707 Knight Operates a plant of digital and static billboards in Georgia and South Carolina .  Eric Young is the CEO/Owner.  Steve Crayne of Starting Gate Marketing designed the firm’s website.  Here’s a […]

Unpacking Link Media Acquisitions

Insider has 3 thoughts after reviewing the details of Link Media Outdoor’s Waitt and Key Outdoor acquisitions.  Kalil and Co was the broker on both transactions.  You can find the transaction details in the Boston Omaha September 2018 10Q. Link Media Acquisitions of Waitt and Key (000’s) Now’s a good […]

Who speaks on billboards? It’s a long list.

The billboard-tax lawsuit in Cincinnati shines a spotlight on “billboard speech.” Insider collected samples from around the country, highlighting the diversity of speakers expressing viewpoints and ideas. On November 9, the judge in the Cincinnati billboard-tax case made the court’s injunction against the targeted tax permanent.  A targeted tax on […]