Month: October 2018

RIMO sells to Star Media

David Buring tells Insider that RIMO Media has sold 28 billboard faces and 9 permanent easements in the Quad Cities (Davenport, Iowa, Bettendorf, Iowa, Rock Island, Illinois and Moline, Illinois) to Star Media.   Star found out about the assets for sale via an article and classified in Billboard Insider. [wpforms […]

Company of the Day: 94 Outdoor

Company:  94Outdoor Advertising Headquarters:  300 11th Street North, Sartell, MN 56377 Markets:  Minnesota Phone: (320) 249-5625 Email: 94OutdoorAd@gmail.com 94Outdoor is constructing two billboards in Waite Park, Minnesota: a double sided digital billboard and a double sided static billboard.  Insider talked with the company’s owners: Jeff and Stacy Blonigen.  Construction is […]

Billboard Insider Classifieds October 27, 2018

“The response has been excellent.  Excellent investment.”  Out of home broker Stephen Minnich. “…we have received no less than 15 responses the ad you ran for us to sell our Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  […]

Billboard Cashflow 101

How much of every dollar of billboard revenue should be left after paying your vendors, landlords and employees?  45 cents according to Boston Omaha, the parent company of Link Media Outdoor.  Take a look at the table which appeared in Seeking Alpha’s Boston Omaha: A Potential Opportunity for Long Term […]

New and Noted October 26, 2018

There’s an article at Adweek on sports fan funded billboards which send a message to athletes, team owners and league officials. A UK study funded by Talon, Clear Channel Outdoor and Ocean Outdoor found that there was a 68% increase in store visits by individuals exposed to a combination of […]

Boston Omaha: A Potential Long Opportunity For Patient Investors

A diligent investor should behave in such a way that they are not gambling with their money, but instead acting cautiously and allocating it wisely. That philosophy from Warren Buffet is an important part of the overall strategy of Boston Omaha. Seeking Alpha has an interesting story by Matthew Livesay […]

Billboard Tax Collection Overreach

A side story to the now overturned Cincinnati billboard tax was the tax’s draconian enforcement provisions: The billboard tax was imposed on an “advertising host” which was defined to mean “any person who owns or controls an outdoor advertising sign, including the persons agent, affiliate, employee or other representative who […]

3 Billboards Outside Sacramento

Marquee Media is executing a modern take on the old Burma Shave progressive billboard campaign in this 3 billboard flight for the Sacramento Kings, complete with extensions. Marquee Media owner Jeff Joaquin tells Insider that the company has presented  sequential billboard concepts to several clients but the Kings were the […]

Company of the Day – JM Outdoor

Company: JM Outdoor Headquarters:  415 S 1st St, Suite 420 Lufkin, TX 75901 Markets: East Texas Phone: (936) 634-2040 Email: mark@jmoutdoor.com JM Outdoor is an East Texas based outdoor company primarily focused in Lufkin Texas and the nearby communities.  Mark Hicks has been the Companies CEO since 2007. Mark also […]

Karl Eller’s 5 Tips for Selling Out of Home

Karl Eller made a fortune twice in the out of home business: selling Combined Communications for $370 million in 1978; and selling Eller Media for $1.15 billion in 1997.   Here are five tips for selling out of home which Insider gleaned from Eller’s 2005 book Integrity is all you’ve got […]