Month: July 2018

Company of the Day – DSN Outdoor

Company: DSN Outdoor Headquarters:  3180 N. Ad Art Rd., Building C Stockton, California Markets: Central Valley California Phone: (888) 727-2292 Email: marketing@dsnoutdoor.com DSN Outdoor owns 8 digital billboards in San Joaquin, Stanislaus and Merced Counties, California. They also have 150 Junior Billboards in Stockton and Modesto California.  The Company has preliminary approval from […]

McWhorter to raise $150 Million for Out of Home Expansion.

Cartersville, GA (July 16, 2018) – McWhorter Capital Partners, a private equity and real estate investment firm, is pleased to announce that it is partnering with Bartow Street Capital, a subsidiary of Greenfield Advisors, to raise $150 million for the continued expansion of Horton Outdoor Advertising. Horton Outdoor is an outdoor advertising company that specializes […]

Readers comment on Lamar v Los Angeles County

Insider reviewed a permitting dispute between Lamar and Los Angeles County yesterday.  Insider wondered whether Lamar took too hard a line.  Most readers supported Lamar’s stance.   Here are the comments. “I was the GM for Lamar on the entire deal. It’s simplistic and short on facts to imply that after that […]

Musicians Use OOH to Tease Fans, Ignite Social Engagement

By, Nicole Randall OAAA Communications Director Recording artists and bands love OOH tease-and-reveal campaigns. They use cryptic messages in major markets to engage super fans, ignite social media, and hype big announcements. The most recent example comes from alternative hip-hop duo Twenty One Pilots (TØP). On July 9, a year after […]

Geopath Market Spotlight: Albany, GA

Did you know: Ray Charles was born in Albany, Georgia on September 23, 1930.  Charles is memorialized with a bronze statue in Front Street Park Radium Springs, one of Georgia’s 7 natural wonders is located in Albany.  Radium Springs pumps 70,000 gallons of water per minute to the surface from […]

Company of the Day: Driggers Outdoor

Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA  71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport.  The company is an operator associate of the IBOUSA.   Rodney Driggers is the company’s President. Rodney, how did you enter […]

Out of home legal: Don’t let the best become the enemy of the good.

Don’t let the best become the enemy of the good.  That’s the lesson of Lamar versus County of Los Angeles which was decided on 5/8/18  Here are the facts. In 1967 the Los Angeles County Department of Public Works granted Lamar’s predecessor a permit to construct a billboard in unincorporated […]

New FDA Rule Regulates E-Cig Advertisement Warnings

By Kerry Yoakum Vice President of Government Affairs, OAAA Advertising for electronic cigarettes that deliver nicotine via vapor is a growing category for out of home advertising. Effective August 10, ads for e-cigarettes must include a warning that nicotine is addictive. New rules from the Food & Drug Administration (FDA) require […]

Choice Media fights Lubbock TX rules

KSLA reports that Choice Dynamic Media has filed a petition against Lubbock, TX over a subjective sign code.  In April, Choice applied for 5 billboards in Lubbock and was turned down because: adding a billboard may increase traffic permitting a billboard would open the floodgates to undesirable businesses like night […]

Company of the Day – DTO Advertising

Company: DTO Advertising. Market: Texas Headquarters: 4200 Old Omen Rd, Tyler, TX  75707 Phone: 903-520-4122 DTO Advertising operates 10 structures with 34 faces in Eastern Texas.  The signs are 8×24, 10×24 and 10×30.  The company is run by Dennis and Kelli Thompson.     [wpforms id=”9787″]   Paid Advertisement