Month: June 2018

Rothfelder on taxes, foreclosures and billboard easements.

Insider received a call from an investor with the following question: I bought a piece of property at a distressed sale.  There’s a billboard on the property which is leased to an out of home company.  There are back taxes due on the property.  I want to create an easement […]

The non-profit which spends $4 million a year on billboards.

Ever wondered who puts up these billboards?  The answer is Christian Aid Ministries is a Berlin, Ohio based non-profit organization  founded in 1981 to provide a way for Amish, Mennonite and conservative Anabaptist groups to minister to people around the world.  Christian Aid Ministries spent $4 million during 2017 on […]

Who Supports and Who Opposes Digital Billboards in the CA right of way?

On Tuesday (June 26), the California Senate Committee on Transportation and Housing is scheduled to consider a proposal to authorize a pilot project to allow digital billboards with advertising on California highways. The proposal (AB-1405) calls for 25 digital billboards on highway right of way.  If approved by the California […]

Company of the Day: Creative Outdoor

Company: Creative Outdoor Markets:  United States, Canada. Headquarters:  8875 Hidden River Parkway, Suite 300, Tampa Florida, 33637 Phone: 1-800-661-6088 Email: Admin@CreativeOutdoor.com Creative Outdoor operates a plant of 10,000 pieces of street furniture and bus benches around the United States and Canada.  The firm was started in 2000 and has offices […]

Out of the Office: Ken Klein

Ken Klein, EVP Government Affairs at the OAAA likes to smoke meat. Ken took up grilling when his kids gave him a smoker as a present. Klein smokes meat in all weather. Spareribs anyone? Out of the Office is a Saturday feature describing what out of home execs do on […]

Billboard Insider Classifieds

“…we have received no less than 15 responses the ad you ran for us to sell out Quad Cities billboard plant…”  David Buring “FYI, today we got two requests from out of home companies to sign up.  Y’all are awesome” Billboard Insider Classified customer Evan Metrock, Billboard Alerts. “Got several […]

Out of Home Ad Spend Should Double or Triple to Optimize Ad Effectiveness

Insider sat in on Sally Dickerson’s June 20, 2018 OAAA webinar Maximizing Media Plans with OOH.  Dickerson is a Managing Director at Benchmarketing, a division of OMG.  Her firm has been performing a Benchmarking study for the OAAA using US data from 30 different national brands. A key finding of […]

Bell and Simon on Signly

  Signly is a cloud-based software which helps you prepare, send and store out of home proposals.  Insider talked with New South Outdoor’s Neil Bell and Parker Outdoor’s Kim Simon about how they use Signly in their business. What do you use Signly for? Bell: We use Signly for proposals.  […]

JCDecaux Makes Play For APN Outdoor In Australia

Paris, June 20th, 2018 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that it has submitted an indicative and non-binding proposal to acquire 100% of APN Outdoor Group Limited share capital based on its current business assets, via a scheme of arrangement, for A$6.52 per […]

Hurricane Season: Minimize Impact to Your Digital Billboard

A great reminder from Daktronics on preparation in advance of the coming hurricane season. Thanks for letting Insider reprint. Minimize impact during a hurricane and then bring your billboard back online as quickly as possible. Daktronics OOH Advertising on June 20, 2018 Hurricane season has arrived, and it’s very important to […]