By Jim Campbell, Executive Vice President, Circle Graphics The answer to this question is hardly – traditional billboards remain as coveted today as the real estate they sit on. Just ask Outfront and Lamar who restructured their legal entities to tap into and extract additional value from their billboards […]
Billboard Insider reader Claude Dicks has asked for an article about the process which makes sure that your sales reps are communicating well with the client and graphic designer. Insider asked Debbie Collvins, Graphic Designer, Billboards, Etc. for her thoughts. You can reach Debbie at debbie@billboardsetcinc.com. What common mistakes to […]
By Chuck Wigger, Safety Director, Lamar Advertising Company, and a member of OAAA’s safety committee. I was (pleasantly) surprised to learn of a change in federal record-keeping requirements for minor injuries. This is good news, which I’m pleased to share. Without fanfare, the US Department of Labor has partially exempted […]
NEW YORK – Dec. 21, 2017 – Vistar Media, a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns, and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced a partnership that provides marketers with highly granular and scalable audience […]
By Carol Wade, Marketing Director, Watchfire Signs In response to a healthy market, a significant expansion of new opportunities and a growing roster of billboard operator customers, Watchfire has announced that it will expand from five to seven sales territories in 2018. The company will be hiring two new territory […]
By OAAA In a “big win” for advertising, the tax-reform bill approved by Congress (December 20) preserves deductibility of advertising as a business expense. “Being out of this tax package — after advertising deductibility was threatened — is a big win for the ad community,” said Dan Jaffe of ANA […]
Earlier this year, Daktronics and Patti Reeves of Island Displays posted excellent advice for hurricane readiness. After the particularly destructive Atlantic hurricane season, OAAA’s Kerry Yoakum conferred with veteran operations managers Micky Vint at Lamar Advertising Company and Steve Hillwig at OUTFRONT Media to find out what works and how to get ready […]
Company: Toby Outdoor Markets: North Carolina, Virginia Headquarters: P.O. Box 11397, Charlotte, NC 28220 Phone: 704-504-5330 Toby Outdoor was founded in 1984 by Jim Troy. Jim’s career in the outdoor business began as an apprentice in operations and sign maintenance in 1971. This apprenticeship lasted 7 years, thru high school […]
A Clear Channel Outdoor Blog While commuters sit in traffic, brainstorming a gift that will wow family and not be stashed to the side “return pile,” out-of-home ads deliver. They deliver ideas, they deliver entertainment and they drive to retail. Deloitte said it expects retailers to see holiday sales growth […]
Kerry Yoakum is VP, Government Affairs for OAAA. He joined OAAA in 2008 after practicing law as an attorney for the Ohio Department of Transportation. Insider asked Kerry to talk about out of home regulatory trends. What were some of the most important legal issues this year? From a national […]
