Month: August 2017

Out of Home Is A Good Value

The August 2017 Peter J Solomon Media Monthly is a good read with articles on how tech is changing out of home sales, wireless leasing of billboard space and Adquick’s $1.1 million raise.  The chart below caught Insider’s eye.   Bulletins and posters are a great value with a median cpm […]

Lind Media Acquires US Ads Ohio Billboards

Mansfield, Ohio: Lind Media Company has announced the purchase of the Ohio billboard assets of US Ads LLC. The acquisition includes billboard displays in the Cincinnati and Columbus, Ohio DMA counties of Brown, Clermont, Highland and Ross.  The US Ads acquisition will further enhance Lind billboard coverage in southwest and […]

FEMA Activates Digital billboards In Coastal Texas

The Federal Emergency Management Agency (FEMA) has begun activating donated digital billboards in coastal Texas as part of recovery from Hurricane Harvey. In the Corpus Christi market, six of nine digital billboards operated by Lamar Advertising Company were displaying the government’s toll-free number and web address (the other three structures […]

Company of the Day – Metro Outdoor Advertising

Company: Metro Outdoor Advertising Headquarters: P.O. Box 160295 Austin, TX 78716 Markets: Austin/Central Texas Phone: 512.633.2086 Email: info@metrooutdooradv.com METRO Outdoor is a full service outdoor advertising company with more than twenty years of experience in the Austin/Central Texas area. They have permanent Bulletin coverage in Travis, Williamson, Hays, Brown and […]

12 musts for out of home ad contracts

Here are 12 musts for your out of home ad contracts. Location Info.  The board number, face number, address, direction, and board size.  This avoids misunderstandings.  It’s easy for a client to mix up your board with boards nearby while talking on the phone. Contract Term.  Be specific about the […]

Geopath Market Spotlight: Charlotte

Did you know… Charlotte is the largest metropolitan area in the United States that doesn’t have a zoo. This week’s Geopath Market Spotlight focuses on the Charlotte DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information on how […]

DOOH Creative For American Cross Hurricane Harvey Relief

The American Red Cross is working hard to provide disaster relieve in the wake of Hurricane Harvey. They are requesting assistance from the OOH industry by placing donation messages around the country to support the relief effort. OAAA members are encouraged to download and use the digital bulletin and poster […]

Company of the Day: Media Choice

Company:  Media Choice Market:  Texas Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice operates a plant with 400 display faces in Central, South and East Texas.  The company was started in 1997 and is headquartered in Austin.  Curtis Ford is the firm’s manager. [wpforms […]

10 markets with lowest out of home share of 2016 local ad spend.

Yesterday Insider listed the 10 markets with the highest out of home share of the 2016 local ad spend.  Today Insider lists the 10 markets with the lowest out of home share of local ad spend.  Out of home averaged 10% of the local ad spend in the 63 markets […]

New Mexico Town Considering Billboard Ordinance

Alamogordo, New Mexico city staff presented a proposed new sign ordinance at the City Commission meeting on August 22nd.  The ordinance, as proposed, would make the addition of new billboards unlawful.  It would also require that existing billboards would have to be removed over the next 5 years.  There would […]