Vendor Profile: POPTracker Headquarters: 363 Bloomfield Ave, Suite 2F, Montclair, NJ 07042 Phone: 646-494-1692 Email: info@mypoptracker.com POP Tracker was founded in 2013 to deliver a 3rd party technology based solution to verify out of home installations and performance. The company uses mobile apps which allow a sign installer to automatically […]
Month: June 2017
Company of the Day: Green Signs
Company: Greensigns Market: Chicago Headquarters: 2700 S. River Road, Suite 203. Des Plaines, IL 60018 Phone: 312-624-8550 Email: info@greensignschicago.com Greensigns operates a network of digital and static billboards in the Chicago area. Joseph Mancino is CEO. David Williams is President. The company’s green commitment is demonstrated in three ways. […]
Foare Scholarship Winners Announced and More $$$ Available
Elias Flores, who is studying city and metropolitan planning at the University of Utah, and Mollie Picha, who is studying community and regional planning at the University of Texas at Austin, have been selected to receive the 2017-2018 Reagan Family Scholarship Endowment. The Reagan Family Scholarship Endowment was established with […]
Bombs, Bullets and Government Seizure
Prologue by Nancy Fletcher, OAAA President & CEO : Antonio Vincenti is the former chairman of FEPE, the international OOH organization which convenes in Stockholm this week (OAAA Chairman Sean Reilly and I will speak there). By sharing his story, Antonio gives us perspective. We all have problems, but Antonio has faced […]
Out of Home Advertising Goes Old School With Hand paints
By Candice Simons, President/CEO of Brooklyn Outdoor 2017 is poised to be a big year for marketers and advertisers alike as budgets and digital initiatives continue to skyrocket. In fact, marketers are already on pace to outspend IT departments this year on digital and technology initiatives. Just as we see companies place […]
Company of the Day – Griffin Outdoor
Company: Griffin Outdoor Markets: Florida Headquarters: PO Box 7104 Pensacola, FL 32534 Phone: 877-474-3308 Email: robert@griffinoutdoor.com Griffin Outdoor Advertising, Inc. was founded in 2002 in Pensacola, Florida by Robert Griffin. Mr. Griffin has worked in the outdoor advertising industry since 1979. He has an extensive background in site development across […]
A Promotional Idea From Ireland
AdWorld shares a story about Irish outdoor advertising company, Exterion Media, teaming up with grocer, Love Irish Food, in what they call the Love Irish Food Brand Development Award. Love Irish Food is a cooperative based on promoting Irish made and grown grocery products. The competition allows local member brands to […]
Texas Legislature Replaces HBA and grandfathers tall billboards
Richard Rothfelder tells Insider that the Texas Legislature has passed two out of home bills. The Texas Legislature has passed SB 2006 in response to the TxDot v Auspro court decision which invalidated the state’s Highway Beautification Laws. The bill is waiting the governor’s signature. The bill revises the States’s […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Gotcha Covered Media
Company: Gotcha Covered Media Markets: Washington Headquarters: PO Box 1488, Gig Harbor, WA 98335 Phone: 866-355-6267 Gotcha Covered Media operates a billboard plant with 11 structures in Western Washington. The company was founded in 2003 and is owned by Rick Engley. In 2016 the city of Port Orchard, WA paid […]
