Natalie Kessler of K2 Media was interviewed recently by the Destin Business Forum. Kessler did a great job describing the out of home business. Here are some of her answers to questions. Nancy, what’s better: traditional billboards or digital? It depends on a businesses goals. A traditional billboard works really good for […]
The vinyl printer Camel City Posters has a monthly creative design contest called Good Design is Good Business. The March 2017 winner was East-West Media for an imaginative use of a double stack billboard campaign in Athens, TN. Congrats to East-West Media and Boaz Goudzward. A big thank you […]
Billboard Insider’s out of home Website ranking methodology gives a point for putting an email address on your website. Gilbert Nichols, VP for Business Development at M2 Digital Media Group tells Insider this is a bad idea: Don’t put you email address on your website. Putting an email address on your website actually takes […]
“I wanted to let you know that an electrician responded to our ad and we sent him out for his first job last week…Thanks so very much.” Ellen Polansky, JGI Outdoor. Billboard Insider Classifieds work. Our classified cost $60 for 3 months or $120 for 12 months. To self-place your […]
What’s the best way to generate out of home prospects? Here are 6 ways Insider generates leads. Use Google maps. Plug in the address or GPS coordinates for your sign and look at what businesses are nearby. This is a big help if you have far flung markets which it […]
Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA 71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport. The company is an operator associate of the IBOUSA. Rodney Driggers is the company’s President. Rodney, […]
Billboard Insider reported on April 24th of Clear Channel Outdoor’s parent company, iHeart Media and their current effort at restructuring their $20 billion in debt and extension of the offer until today, March 28th. Yesterday, the company extended for the third time the deadline to its lenders and bondholders for its […]
The Methuen, MA city council is considering a proposal for a new committee to oversee the advertisements that appear on billboards. The Eagle-Tribune reports on the the proposal which took place at Tuesday’s city council meeting. One city council member expressed concern over a billboard that advertised an app used to locate […]
Outfront Media filed notice this week with the SEC that their Annual Meeting of Stockholders will be held June 12th in New York. The agenda for the meeting includes a non-binding advisory on the compensation of the Company’s executive officers. Supporting documentation includes details on 2016 -2014 compensation. As background, Outfront […]
By Melody Roberts I like to ride the market to see who is advertising, what outdoor advertising creative is working or what could possibly be improved upon. This lets me to see how my billboard design concepts translate to the real world location of the structure. By doing so, it […]
