Sign cases at the US Supreme Court aren’t common. But in 2015, a unanimous Supreme Court struck down a local ordinance because it treated temporary church signs differently than others. This free speech case (Reed vs. Town of Gilbert, AZ) prompts an important question: if the Town of Gilbert’s code […]
Month: February 2017
3 Straightforward Reasons For Audience Measurement
By Michael Neel, Director of Marketing at AdMobilize There is plenty of buzz floating around the concept of “analytics for digital signage”, especially after the NRF show this year (see here and here). Many ask, “what does it mean?” , “what are the benefits”, “how does it work”, etc. […]
Company of the Day – Atwell Outdoor Advertising
Company: Atwell Outdoor Advertising, Inc. Headquarters: 2304 Winona Drive Panama City, FL 32405 Markets: Atwell Outdoor Advertising has numerous high traffic billboards located in Bay, Washington, and Walton Counties in Northwest Florida. Phone: 850-785-6017 Email: info@atwelloutdoor.com Atwell Outdoor Advertising was founded in 1956 by H. Tolbert and Frances P. Atwell in Panama City, Florida. […]
Chaz Fuhrman on Digital Billboard Best Sales Practices
Here’s a summary of a talk Chaz Fuhrman gave on “Best Ad Sales Practices” as part of the Daktronics Work Smarter Webinar series. Chaz is a senior account manager at Daktronics with 11 years experience in the out of home industry. What benefits does a digital billboard provide to out […]
The Latest Development in Scenic America’s Digital Billboard Lawsuit
When Insider last reported on this case, Scenic America had lost its attempt to overturn federal guidance on digital billboards on appeal and then asked the US Supreme Court to hear the case. Last week, the Supreme Court asked the government and the billboard industry – the defendants — to […]
Company of the Day: Atlantic Outdoor Advertising
Company: Atlantic Outdoor Advertising Markets: Virginia Headquarters: PO Box 335, McGayesville Road, McGayesville, VA 22840 Phone: 540-289-5051 Atlantic Outdoor Advertising operates a plant of static billboards, mobile truck side ads, and banners. The company is a division of Cave Hill Corporation a custom steel fabricator and crane company which was […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Quakertown, PA to approve monument/digital sign
Intell reports that Quakertown, PA will approve a 20 by 40 monument/digital billboard at State Route 309 and 663 in Quakertown. The board will be constructed by Catalyst Outdoor. It will have a brick or stone base topped by three circular digital signs. Catalyst will landscape the site. The city […]
Autonomous Car Update
Insider couldn’t help smiling at this Forbes article in which equity fund investor Randy Rowe of Green Courte Partners, “an expert in urban real estate” predicts that autonomous cars will wipe out the billboard advertising business. Insider notes with amusement that Rowe’s company is a lead investor in The Parking […]
Grand Junction CO Approves New Sign Rules… More To Come
As a follow up to our post in December, The Grand Junction, Colorado city council this week, approved new regulations for signs in the city related to content neutrality. Outdoor Advertising signs were not included under this ordinance but stay under the existing regulations. Proposed ordinance issues related to electronic […]