By Rodolfo Saccoman, CEO, AdMobilize Insider is running a two part article by Rodolfo Saccoman the CEO of AdMobilize, on vehicle analytics and out of home advertising. Today he describes what vehicle analytics is and how it works. Tomorrow he talks about what it costs and why you should do […]
Month: February 2017
Road Trip Atlanta
Insider was in Atlanta last week to meet a billboard client and check in with Streetlytics. Plenty of traffic and plenty of billboards to reach people stuck in traffic. Insider stopped for gas and took these pictures of billboards which could be seen from the gas station. And what […]
New Report Highlights the Power of OOH to Drive Engagement, Awareness
OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year February 27, 2017 (Washington, DC) – A recent out of home (OOH) advertising campaign aiming to increase voter participation in the 2016 Presidential election demonstrated OOH’s ability, especially when connected with digital media, to contextually and geographically target and […]
Company of the Day – Bilton Outdoor
Company: Bilton Outdoor Headquarters: P.O. Box 98, St. George, SC 29477 Market: Southeastern South Carolina Phone: 843.563.2341 Email: steve@biltonoutdoor.com Founded by Steve Bilton, Bilton Outdoor has been providing outdoor advertising solutions since 1985. They have I-95 billboards located in South Carolina two miles before I-26 driving North and two miles below I 26 […]
Landmark Portfolio Update
The outdoor easement and lease purchaser Landmark Outdoor has released 2016 financials. Here are the highlights from Insider’s review of the 2016 financials and Seeking Alpha earnings call transcript. Insider has summarized Landmark’s Outdoor Advertising Investments in the following table. Landmark Infrastructure Outdoor Advertising Real Estate Property Interests 2015 and […]
St Johns Axes Digital Sign Plan
Ponte Vendra Recorder reports that the St John’s County, Florida planning and zoning agency voted 5 to 1 to to recommend that the Board of county Commissions delete digital billboards from proposed changes to sign code regulations. The decision reverses a plan for a pilot program to permit digital signs. […]
Rate This Board by Blue Sky Digital Printing
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’ss rating is […]
Company of the Day: Billboard Outdoor Advertising
Company of the Day: Billboard Outdoor Advertising Markets: Oklahoma Headquarters: 2305 Leo Sun St #100, Shawnee, OK 74804 Phone: 405-273-9009 Billboard Outdoor Advertising operates a billboard plant with faces in Shawnee/McCloud, Chandler and Clinton, Oklahoma. [wpforms id=”9787″] Paid Advertisement
OUTFRONT Media Begins Deployment of ON Smart Media Platform in Greater Boston Transit System
NEW YORK, Feb. 23, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming […]
Meadow Outdoor Vinyl Install
Want to watch a vinyl install? Meadow outdoor shows how it’s done in this 90 second video. Nice job guys. Stay safe. Paid Advertisement