Company: Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin. Headquarters: 500 Colonial Center Parkway, Suite 120, Roswell, GA 30076 Phone: 770-333-0399 Adams Outdoor Advertising operates an out of home plant in 7 eastern and midwest states. Adams was founded by Steve Adams in 1983 […]
Month: January 2017
Vehicle Recognition Campaign for Bermuda Tourism
Media Agency Group and Bermuda Tourism are using car recognition technology to deliver tailored digital billboard ads in London. The car digital billboard is in London at Holland Park roundabout (near Westfield shopping centre). A camera on the digital billboard recognizes cars valued at more than $50,000 dollars which are […]
Brett Kelley on Colorado Billboard Pricing
In a Colorado Sign Association interview last Saturday Insider told the Colorado on premise sign people: “In general billboard advertising costs $1,000-5,000/month for a 14 by 48 billboard. A billboard in a terrific freeway location without many boards near may be $5,000. The average is probably $1,500.” Brett Kelley is […]
OOH Experiencing A Renaissance
IndaStra ran an article very positive on the prospects for Outdoor. You can read more of the detail on their site, but here’s why IndaStra thinks OOH is more relevant than ever. Until teleportation is an option, consumers will go outside. Consumers can try to ignore billboards, but they’re always […]
LED National Announces Digital Sign Launch
The start of the new year has brought the announcement of the launch of LED National with aspirations to fill what they see as a void in the LED sign and lighting industry. LED National has launched the first of its three divisions which is the LED signage and digital […]
High Tech Partnership in Georgia
At noon Friday January 6, Georgia’s governor declared a state of emergency in 78 counties, including metro Atlanta. Immediately, the state posted weather emergency alerts on donated digital billboards. An innovative public-private partnership enables the state to use live Twitter feeds to update localized alerts on digital billboards. “GEMA (the state’s […]
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Company of the Day – Ad Trend, Inc.
Company: Ad Trend, Inc. Markets: Kansas City Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Phone: 816-283-0600 Founded in 1983 Ad Trend owns a static billboard plant with 100 faces in Kansas City. David English is the company’s Sales and Operations manager. It is also a vinyl printer […]
Ikea uses billboards for memphis rollout
Memphis Business Journal reports that Ikea is using billboards and transit advertising to publicize a new store in Memphis. Ikea has a history of creative use of billboards. The Ikea billboard on the right was installed in 2015 in San Jose, California. To help promote the store the ad shop […]
Driverless Car Week in Review
The design chief at Mercedes-Benz says autonomous cars are overhyped: “It’s a bit hyped. It’s like with electric cars. Everybody had electric cars and it looked like everyone would drive electric cars tomorrow and I think autonomy is like that.” The San Francisco Chronicle says city leaders are rethinking the […]