Month: October 2016

Make Sure Your Contractors Are Insured

Most small outdoor companies use contractors for billboard installation, vinyl changes, electric work and vegetation control.  Have you ever thought about what happen if your contractor is not adequately insured Here are two scenarios. A vinyl installer is changing vinyl on a billboard or yours which is located in a car […]

Company of the Day: Durden Outdoor Displays

Company: Durden Outdoor Displays Markets: Alabama Headquarters: 5500 US Hwy 431 N, Dothan, AL  36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of 1,000 billboards, posters and digital displays across Southern Alabama. In 1959 Earl Durden began working for his cousin Foy Ready at the “Heart […]

Why Insider joined OAAA and why you should too.

Circle City Outdoor, the owner of the Billboard Insider website, operates a small outdoor advertising plant in Indiana and Iowa. We watch every penny.   We are an operator associate of the IBOUSA.  Last month we also joined the OAAA for three reasons. Advocacy. No one does a better job […]

Outfront Hires Melby As Chief Technology Officer

NEW YORK, Oct. 11, 2016 /PRNewswire/ — Today OUTFRONT Media (NYSE: OUT), one of the largest out-of-home media companies in North America, announced the hire of Joel Melby, who will serve as the company’s Chief Technology Officer.  In his new role, Melby will oversee the development and engineering team that is […]

Gabe Oliverio on Negotiating A Non-Compete

  Non-competes are an important but often overlooked aspect of selling an outdoor company.   We asked Gabe Oliverio to discuss what sellers should be thinking about when they negotiate a non-compete.  Gabe is a managing director at Johnsen, Fretty & Co, an investment bank which specializes in divestitures, acquisitions, […]

Snapchat Ads Starting to Pop Up

Snapchat marketing codes are starting to show up in different venues, inviting people to scan them with promises of promotional add-ons inside the app. Ad Age is reporting that Snapchat has turned the concept into an ad format called Snap to Unlock. Brands put the codes, which look like Snapchat […]

50% power savings from new digital billboard.

Digital billboards have become much more efficient.  Here’s a September 22, 2016  Daktronics blog post about a customer who reduced his power bill by 50% by replacing a 2005 digital sign with a 2016 digital sign. Long Time Customer Sees Massive power Savings. If you’re an Independent billboard operator and […]

What Employees Think of Clear Channel, Outfront, Lamar and JCDecaux

Not a bad idea to monitor what employees and potential employees say about your company on Glass Door.  Glass Door has a database of more than 8 million company reviews, interview reviews and salary reports.  Here are the average Glass Door rankings for the four public outdoor companies together with […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

A billboard with falling snow and a climbing car

The first billboard with falling “snow” and a real climbing car has just been unveiled in Times Square, New York City, to mark the PS4 release of ”Rise of the Tomb Raider” and the 20th anniversary of the popular video game franchise. Liquid Advertising, the ad agency of record for […]