A Whale of An Install

Insider is seeing an increased use of plastic inflatables as billboard extensions.  Last week we wrote about the American Royal Ribs 3D inflatable billboard.  Here’s a video on a 3D inflatable billboard for 102.9 The Whale which was executed by Outfront Media and Soft Signs.

Soft Signs owner Eddy Carolan tells Insider that the vinyl and 3D prop are one piece which makes the install easy.  The cost is 80% less than traditional foam or fiberglass 3D construction.  Shipping and installation costs are also 80% less.


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