Tag: Yesco

Vegas Vic Has a Cousin

YESCO built and updated Vegas Vic, but Billboard Insider discovered this week that Vegas Vic’s family also includes his cousin Wendover Will.  Happy Friday and enjoy.     To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our […]

2023 WATCHFIRE LED SIGN AWARDS – WINNERS ANNOUNCED

2023 Grand Prize Winner | Luminous Neon | The Clayworks at Disability Supports, Hutchinson, KS Watchfire Signs is proud to present the winners of the 2023 Watchfire LED Sign Awards, established to recognize Watchfire dealer partners who showcase the capabilities of on premise digital advertising in superior sign design. The award […]

Thomas Young Jr, RIP

SALT LAKE CITY (July 2023) – YESCO, the 103-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the passing of board chairman Thomas Young Jr. on June 30, 2023. “It is with a heavy heart we announce the passing of my father and YESCO board chairman Thomas […]

Pat O’Donnell on Acquisitions, Remote Work and How to Monitor

Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home.  Today he talks about acquisitions, remote work and what to monitor at work. Acquisitions I’ve probably been involved in 80-100.  Everything from one unit to hundreds of faces.  I’ve learned you can’t quantify […]

Pat O’Donnell on Treating Landlords Well

Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home.  Today Pat talks about treating landlords well and the importance of good-looking structures. What have you learned about sign development? It’s changed.  In my day you spent a lot of windshield time.  You’d […]

Pat O’Donnell on Getting Started in Out of Home

Billboard Insider is running an interview series with Pat O’Donnell who just retired as President of YESCO Outdoor Media after a 40 year career in out of home.  Pat served on the board of directors of the OAAA and in 2017 was inducted into the OAAA Hall of Fame.  Today he […]

Company of the Day – YESCO Outdoor Media

Company: YESCO Outdoor Media Markets: Utah, Idaho, Montana, Wyoming, Nevada, South Dakota, Arizona & Nebraska Headquarters:  2401 Foothill Dr, Salt Lake City, UT 84109 Phone: 1-866-779-8357 YESCO produces custom signs, lightings and display systems for businesses and operates a billboard plant in the Western United States.  The company was started […]

Day 2 of the IBOUSA Convention in 5 Quotes

Here are highlights of day two of the IBOUSA fall conference. Billboard Plant’s Mike Donaldson on managing leases Focus on strikes and home runs.  If you have a good lease extend it.  If you have a bad lease renegotiate or terminate. Blackbird Media’s Mark Peterson on the importance of out […]

How does a 100 year old sign company get into billboard financing?

In the spring of 1922, a tailor in Ogden, Utah found himself in need of a double-faced electric sign to advertise his business. He approached Thomas Young Sr., founder of Young Electric Sign Company (known as YESCO). Tom had been in business for two years and already had a sense […]

SNA Upgrades Huntington Beach Sign for Big Outdoor

HUNTINGTON BEACH, CA—Premier out-of-home (OOH) media company BIG Outdoor recently upgraded an outdated LED video wall at Pacific City with EMPIRE™ Exterior LED display technology from SNA Displays. Pacific City is an open-air lifestyle, shopping, dining, and entertainment destination across the Pacific Coast Highway from the iconic Huntington Beach Pier […]