Here are 5 quotes which summarize Billboard Insider’s visit to the 2023 OAAA/Geopath show in Nashville. Anna Bager on a healthy turnout. We are super thrilled that over 1,000 Geopath and OAAA members are here… OUTFRONT VP National Creative Director, Eddy Herty on creative Functional is easy. Functional and beautiful […]
WASHINGTON, D.C. – March 28, 2023 – Scott Wells, the CEO of both Clear Channel Outdoor Holdings, Inc. (“CCOH”) (NYSE: CCO) and its Americas subsidiary, is taking on the role as chair of the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out […]
Three things about Lamar Advertising which Billboard Insider learned from reading the Lamar Advertising 2022 10k. Local, local, local. “Local advertising constituted approximately 78% of our outdoor net revenues for the year ended December 31, 2022 which management believes is higher than the industry average.” True indeed. OUTFRONT gets 55% […]
“2022 was the most successful year in the company’s history” was how an upbeat Lamar Advertising CEO Sean Reilly lead off the company’s earnings call. Here are the results of the Lamar Advertising 4Q 22 earnings release and earnings call. Net revenue increased 8.3% to $535 during the fourth quarter […]
Hoya Capital published a decent out of home review titled Billboard Reits: We’re Paying Attention (Lamar Vs Outfront). Forward a copy to your banker. The article explains how out of home works and summarizes industry strengths (e.g. regulatory barriers to entry, digital billboard upside, attractive CPM versus other media, low […]
Baton Rouge, LA – February 8, 2023 – In celebration of Black History Month, Lamar Advertising, a leader in outdoor advertising, and Lamar’s Colossal Media division have teamed up with Black Artists + Designers Guild (BADG) to create a hand-painted mural on a wallscape in Brooklyn that will celebrate the […]
Lamar Advertising CEO Sean Reilly did a 40 minute interview on the November 2022 Business Forum. Billboard Insider enjoyed Reilly’s command of the details and jargon-free talk. Some things Billboard Insider learned: The very first digital billboard We put up the very first digital billboard in 2004. It cost $500,000. […]
Inflation is running at 8.5% for the 12 months ended August 2022. If you aren’t asking for a rate increase when ad contracts renew your out of home company’s margins will shrink. Listen to Lamar Advertising CEO Sean Reilly on last week’s earning call: “We’re coming off of decades of […]
“Our third quarter unfolded as expected” was how Lamar’s Sean Reilly introduced the company’s earnings release. Here are the results from the Lamar Advertising 3Q 2022 financials and earnings call. Revenue increased by 11% to $527 million for the third quarter. Acquisition adjusted revenue increased by 6%. Local revenue increased […]
“We were extremely pleased with our second quarter results, which were even stronger than we had anticipated” was how Lamar CEO Sean Reilly lead off the second quarter earnings call. Here are the highlights from Lamar’s 2nd quarter 2022 earnings release and earnings call. Net revenue increased by 16% to […]
