Post Tagged with: "oaaa"

Billboards for Safety

  By Ken Klein, OAAA   As a high-traffic holiday approaches, the nation’s road-safety agency will communicate with the public via digital and standard billboards. The National Highway Traffic Safety Administration (NHTSA) aims to boost seat belt use among young people.  Half of “tweens” who died in car crashes were not using seat belts (2011-2015). Digital billboards will display buckle-up safety messages May 26 through 29, the Memorial Day weekend. The safety effort is co-sponsored by The Ad Council, which […]

by John Weller· · 0 comments · Creative

National Geographic & OAAA Members Launch Landmark Out of Home Campaign across Major U.S. Cities on Endangered Species Day

NEW YORK, NY (May 19, 2017) — Today, on Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), will launch a groundbreaking OOH campaign driven by user generated content and featuring a range of animals at risk shared via the hashtag #SaveTogether. Organized by OAAA, the extensive campaign launches on digital billboards across Times Square and other major U.S. cities today, and continues throughout the summer across a range of billboards and […]

by John Weller· · 0 comments · Uncategorized

Twitter Takes Home Platinum OBIE Award

OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign. Looking to position itself as the social media site where conversations take place, Twitter proved the effectiveness of simplicity by pairing a hashtag with a variety of images reflecting today’s top social and political […]

by John Weller· · 0 comments · Creative

Every Out of Home Ad Dollar Generates $5.97 in Sales

May 16, 2017 (Washington, DC) – For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI). The report, conducted by Omnicom Media Group’s Benchmarketing, found that when OOH is […]

by billboardinsider· · 0 comments · Business

Out of Home Industry Leaders Presented Awards

The out of home (OOH) advertising industry  honored seven industry leaders with its most esteemed awards. Reagan Outdoor Advertising Chairman William Reagan was presented with the highest honor, the Myles Standish Distinguished Achievement Award of Excellence, at the 2017 OAAA\Geopath National Convention + Expo. An active leader in the OOH industry, Reagan is the immediate past chair of the OAAA Board of Directors, is a founding director of the Foundation for Outdoor Advertising Research & Education (FOARE), and was inducted […]

by John Weller· · 0 comments · Business

Nancy Fletcher Speech at LookOut2017

It’s hard for me to believe, but this is the 25th year I’ve had the privilege to report on the State of the OOH Industry. In the last 25 years, together we’ve seen many challenges and opportunities – and remarkable transformation. Today I’m proud to report that the OOH industry is in excellent shape. In 2016 industry revenue hit an all-time high of 7.6 billion dollars. OOH has grown in every one of the last 28 quarters. Every segment of […]

by billboardinsider· · 0 comments · Business

Sean Reilly elected chair of OAAA

May 15, 2017 (Washington, DC) – Sean Reilly, chief executive officer of Lamar Advertising Company in Baton Rouge, LA, has been elected chair of the Outdoor Advertising Association of America (OAAA), a trade group representing the out of home (OOH) advertising industry. Reilly, a former member of the Louisiana House of Representatives, succeeds William Reagan, chair of Reagan Outdoor in Salt Lake City, UT. “It’s an honor to serve as chair at a time of tremendous growth in our industry,” […]

by billboardinsider· · 0 comments · Business

Top Take-Aways from Billboard Regulators’ Conference

INDIANAPOLIS – Billboard regulators want more information on benefits of relocating signs and also learned how to measure light from digital billboards during their annual meeting. Regulators convened in Indianapolis April 30-May 4 under the auspices of the National Alliance of State Highway Beautification Agencies (NAHBA). State officials are seeking federal funds to research time and money savings from relocating billboards in lieu of condemnation. On May 1, regulators saw a new video produced by the Outdoor Advertising Association of […]

by John Weller· · 0 comments · Regulations

PA Court Tax Victory For Billboards

DELAWARE COUNTY, PA — A judge in the Philadelphia market has affirmed that a taxing authority may not use billboards to increase a property’s real estate tax or assessment. “We are very pleased,” said Patrick Smith of OUTFRONT Media, which litigated the case along with Clear Channel Outdoor and Steen Outdoor Advertising. On April 27, Court of Common Pleas Judge Charles B. Burr II issued an Order affirming the previous decision by the Delaware County Board of Assessment and Appeals. […]

by billboardinsider· · Comments are Disabled · Regulations

Nielsen: OOH Most Effective in Driving Online Activity

Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. According to the OOH Online Activation Survey, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend. For example, OOH media accounts for 26 […]

by John Weller· · Comments are Disabled · Business