Post Tagged with: "oaaa"

2017 CPM Media Inflation Projections

Thanks to the OAAA for allowing us to reprint their article. MAGNA’s CPM projections for 2017 are detailed in the chart below. TV and digital are the big drivers of the total media average CPM increase of 7 percent for 2017, while OOH continues to demonstrate good value in today’s marketplace because of its massive reach. For readers who don’t commonly use CPM metrics, it’s important to note that they are used to assess the cost effectiveness of advertising. A […]

by John Weller· · 0 comments · Business

Billboard ‘Speech’: Part of America’s Daily Conversations

Insider thanks the OAAA for permission to reprint. The courts have long recognized billboards as a form of speech, protected by the First Amendment. A bold proof point to this long-held legal premise is the back and forth dialogue displayed on billboards. (Commercial and non-commercial messages.) “I am active on social media, tweeting daily as part of a fast-paced conversation about the latest industry news,” said OAAA’s Nancy Fletcher. “From my perspective, many current topics appear on OOH platforms.” This […]

by John Weller· · 0 comments · Creative

Together, Through Thick and Thin

In their March Legal Report, OAAA Counsel Eric Rubin explores the ties that bind all outdoor advertising companies. A shared interest in the core legal and legislative issues transcends size and geography. OAAA members range in size from closely-held independent companies that serve a limited number of markets to public and privately owned members with a broader regional or national focus. Member companies also have differing operating characteristics and priorities that are a function of their ownership structure, the nature […]

by John Weller· · 0 comments · Regulations

OOH Revenue Growth Cools in last 6 mos

US Out of home revenues grew in line with US nominal GDP during 2016.  A look at the last four quarters, however, shows that US out of home revenues growth lagged GDP during the last 6 months of 2016.  Insider will be watching the next couple quarters to see  if this is statistical noise or a trend. US Nominal GDP Growth Compared With US Nominal Out of Home Revenue Growth   Insider is comparing nominal US out of home revenues […]

by billboardinsider· · 0 comments · Business

Billboards Showcase Environmental Progress

From the OAAA Outlook Newsletter When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company is installing on all its lighted billboards in Oregon and six other Western states. “Paying it forward” to control future costs and reduce energy footprint, Zukin is making the investment to convert his billboard lights from high-wattage metal halide fixtures to dramatically […]

by John Weller· · 0 comments · Business

OAAA Sales Tip: Consumers Notice OOH Posters More Than Digital Media

By OAAA staff. In the newest Nielsen OOH research study from OAAA, more than half of US adults 18+ report they have noticed a poster billboard in the last month. Given today’s highly competitive and fragmented media environment, another important finding is most respondents agree poster ads stand out more than other media, including online, mobile devices, radio, and newspaper advertising. The study found 94 percent of those who noticed a poster in the last month looked at the advertising […]

by billboardinsider· · 0 comments · Business

OAAA Board Chair William Reagan Reflects on the Out of Home Business

William K. (Bill) Reagan started Reagan Outdoor Advertising in 1965, the year he and his wife Julia were married. The company and the marriage are thriving, and their three adult children are active in the business. Reagan Outdoor Advertising now operates 4,000 billboard faces in Nevada, New Mexico, Utah, and Texas. Bill Reagan is completing a term as Chair of the Board of Directors of the Outdoor Advertising Association of America (OAAA). Insider interviewed Reagan this week. Bill, how did […]

by billboardinsider· · 0 comments · Business

What Out of Home Executives Are Saying

  By Nancy Fletcher, President, OAAA Thank you, OAAA principals, for sharing your honest thoughts with senior staff, in our recent telephone interviews. Here are 10 take-aways from owners and top executives at more than 75 OOH media companies, large and small. This valuable input, via one-on-one interviews: Helps guide OAAA Elicits great ideas (along with constructive criticism) Inoculates against the enemies of trade associations: distance and assumption about what’s important. Ten Points from OOH Media Company Principals 1. Protecting […]

by billboardinsider· · 0 comments · Business

FOARE Wraps Up Successful Fundraising Campaign

The Foundation for Outdoor Advertising Research & Education (FOARE) has completed a successful fundraising campaign for its Fiscal Year 2016 program with donations totaling $252,150.  Of this total, more than $202,000 is dedicated to the FOARE general fund and $50,000 is a direct contribution by the Ron & Nancy Fletcher Family Foundation for its special funds program endowment, which totals approximately $200,000.   Since FOARE was re-organized in the early 2000s, the foundation has raised over $2.5 million dedicated to […]

by John Weller· · 0 comments · Business

Heads Up! Revenue-hungry States Eye Tax on Services

By Kerry Yoakum (OAAA) One out of three states could consider proposals this year to tax services traditionally exempt from sales taxes (advertising is a service). Several factors are driving this trend: Some states face budget stress The service sector is a growing part of the economy Politically, taxing services could seem preferable to taxing income or profits, or cutting services As state legislatures convene, proposals to tax services could be considered in 17 states (Alabama, Arizona, California, Georgia, Illinois, […]

by John Weller· · 0 comments · Regulations