Post Tagged with: "Nielsen"

Nielsen: OOH Most Effective in Driving Online Activity

Out of home (OOH) advertising is the most effective offline medium in driving online activity, according to a new study released by Nielsen. The study found OOH delivers more online activity per ad dollar spent compared to television, radio, and print. According to the OOH Online Activation Survey, online activations including search, Facebook, Twitter, and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend. For example, OOH media accounts for 26 […]

by John Weller· · Comments are Disabled · Business

OAAA Sales Tip: Consumers Notice OOH Posters More Than Digital Media

By OAAA staff. In the newest Nielsen OOH research study from OAAA, more than half of US adults 18+ report they have noticed a poster billboard in the last month. Given today‚Äôs highly competitive and fragmented media environment, another important finding is most respondents agree poster ads stand out more than other media, including online, mobile devices, radio, and newspaper advertising. The study found 94 percent of those who noticed a poster in the last month looked at the advertising […]

by billboardinsider· · Comments are Disabled · Business