By Adam Malone, C0-Founder and President of Screenverse One week ago OneScreen AI announced its $1.2 million seed round to fix a “broken” OOH industry and become, as the Business Insider headline read, the “Amazon of OOH”. The news of Lamar’s $30 million investment in Vistar Media is proof that […]
Tag: lamar
Clear Channel Outdoor Soars in 2Q 2021
US out of home stocks beat the market during the second quarter of 2021. Clear Channel Outdoor increased by 40% during the second quarter of 2021 versus a 7% increase for the Standard and Poor 500. Clear Channel stock is more volatile than the other out of home companies because […]
Billboard Insider’s 2021 List of the Top 20 US Bulletin and Poster Companies, Ranked By Faces
Here is Billboard Insiders’ 2021 list of the top 20 US out of home companies ranked by bulletin and poster faces. We’ve updated the list through July 6, 2021. On Thursday we will publish a list of 427 US out of home companies ranked by bulletin and poster faces. Four […]
Ohio Supreme Court Hears Cincy Billboard-Tax Case
The Ohio Supreme Court heard oral arguments June 16 in the constitutional challenge to Cincinnati’s billboard tax. A decision will be issued later. Counsel for plaintiffs Norton Outdoor and Lamar argued that it’s unfair and unconstitutional for a municipality to single out a form of speech for targeted taxation that […]
John James on his proudest OOH sale and what your website needs to effectively market your signs
Today’s podcast guest is John James, the founder of SignBird. Today John talks about selling billboards for Lamar, his proudest out of home sale and what your website needs to effectively market your signs. On getting into out of home My first job out of college – I was working […]
Lamar Wins Akron Bus Contract
Baton Rouge, LA – June 8, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that it has secured a 5-year transit advertising contract with Akron Metro, the company providing bus services in and around Akron, OH. Lamar […]
US out of home revenue to jump in second quarter
How is the US out of home industry recovering from covid? Billboard Insider compiled this chart comparing the change in public company US out of home revenues over the past year against the change in US out of home industry revenues compiled by the OAAA. We added a column for […]
4 Questions for Tom Sirmon
Lamar’s Atlantic Regional Manager Robert Campbell and Gulf Coast Regional Manager Tom Sirmon are retiring this summer. Last week Billboard Insider interviewed Campbell. Today we talk to Sirmon. Tom, how did you end up at Lamar? Answered an ad for a Sales Position in the local newspaper. You’ve progressed from […]
Lamar’s Teacher Appreciation Campaign Receives 2,500 Submissions
In April Billboard Insider wrote about Lamar’s Teacher Appreciation week campaign which is running this week. The campaign allows anyone to submit a teacher to be honored by completing an online form. Lamar has received over 2,500 submissions so far, and teachers will be displayed on more than 620 digital […]
Lamar Organic Revenues Down 8.2% in 1Q 2021
Lamar continues to recover from covid with a stronger than exected first quarter. Here are the results of the earnings release and conference call. Revenues declined 8.8% to $371 million. Organic or acquisition adjusted revenues declined 8.2%. Adjusted EBIDTA was down 4.6% to $152 million during the first quarter of […]