Post Tagged with: "Kym Frank"

Out of Home News Roundup

  The Day reports that  Stonington Connecticut Zoning Board of Appeals has denied a variance allow a landowner to tear down three billboards in Route 1 and replace them with a smaller digital billboard.  A short-sighted decision by the town.  They would have replaced 900 square feet of signage with a 180 square foot digital billboard which could have been used for public safety announcements in addition to providing ad space for local businesses. Kym Frank was the subject of […]

Geopath Appoints Three New Board Members

Geopath, the not-for-profit with a mission to provide state-of-the-art audience location measurement to the out-of-home (OOH) industry, today announced the appointment of three new members to its Board of Directors, effective immediately. Joining the board are Joel Braswell, Senior Manager Connections Planning at Coca-Cola North America, Rick Newcomer, Executive Vice President of Sales at Signal Outdoor Advertising, and Jim Moravec, General Manager at Stott Outdoor Advertising. In addition to guiding Geopath’s direction and promoting the organization across the OOH industry, […]

by billboardinsider· · 0 comments · Business

Kym Frank Speech at LookOut 2017

So hi everyone!  Last year when I spoke at this conference, it marked my 329th day on the job. This year marks my 721st day … and boy things really are changing quickly in the OOH industry! Last year at this time, we were still known as TAB. This year, we are newly rebranded as Geopath. We formally launched our new brand in September with a Times Square takeover, mobile billboards, and favorable press. If our new Geopath brand is […]

by billboardinsider· · Comments are Disabled · Business

Road Trip New York

Insider visited Geopath’s offices just off Times Square to learn MORE about Geopath’s Geekout Initiative and Geopath’s Citilabs/Airsage/Streetlytics project.  OK, that was a terrible pun.  Nice to hear Billboard Insider makes Geopath President Kym Frank’s must read list each morning along with Ad Age, Media Life, Media Post and The Daily Billboard.   Static billboards near Times Square   Digital Billboards around Times Square, the only place Insider can think of where the zoning code requires landlords to have digital […]

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Have your Youtube and OOH too

By Kym Frank, President, Geopath.  This week I got a Google Alert for an article on a website called Once a Metro.  It’s a fan site for the New York Red Bulls Soccer team.  The reason Google snagged it for me is obvious from the title:  Nobody cares about billboards: New York Red Bulls Marketing – Seriously. Nobody cares about billboards. While this doesn’t quite qualify as “Fake News” along the lines of what Facebook has been dealing with, I […]

by billboardinsider· · 1 comment · Business

Kym Frank on Geopath and the Future of Audience Location Measurement

Kym Frank is President of Geopath (formerly known as the Traffic Audit Bureau for Media Measurement or TAB).  Geopath is a not-for-profit organization whose mission is to power a smarter US OOH marketplace through state-of-the-art audience location measurement, insights, and market research innovation.  Geopath is a tripartite organization representing the interests of agencies, advertisers and media companies. The official Geopath rebrand will take place in Times Square on September 19th.  TAB changed its brand name to Geopath to reflect the […]

by billboardinsider· · Comments are Disabled · Business