• Media Kit

    Billboard Insider Home Page Sept 26, 2016History.  Billboardinsider.com was launched by Dave Westburg in July 2015 to provide a free daily source of news and analysis on the out of home advertising industry.  Billboard Insider  covers all segments of out of home advertising (e.g. transit, airport, static billboards, posters and digital signs).

    Editorial.  Billboard Insider is written by billboard owners for billboard owners.  Co-publishers Dave Westburg and John Weller have more than 20 years experience investing in the out of home advertising business.  They post 3-4 daily news articles and interviews on the following topics:

    • Business.
    • Digital Signs
    • Creative
    • Finance
    • Regulations
    • Classifieds

    Billboard Insider also publishes an annual ranking of out of home advertising websites.

    Readership.  Billboard Insider page views increased by 47% during the past year.  During July 2018 the site received 49,363 views from 15,815 visitors.  The site has motivated readers.  Each visitor views 3.1 pages per session well above the industry average of 2 pages per session.     Billboard Insider’s daily email newsletter has 1,705 subscribers.  Our newsletter has a 51% open rate versus a 10-20% for most newsletters according to Constant Contact.   Billboard Insider facebook page has 661 followers.  The Billboard Insider Twitter feed has 628 followers.  The Billboard Insider Linked In page has 204 followers.

    Site views (light blue) and visitors (dark blue) April 2016 to August 2018

    Billboard Insider’s readers are mostly out of home executives as can see from this table:

    Almost three quarters of our site views during the past year have occurred on a desktop or tablet computer:

    Billboard Insider Site Views for 12 months ended October 2017 by device category

    Advertising.  Advertise with Billboard Insider and you reach people obsessed with out of home advertising.  Ads must be submitted in web-ready format.  JPEG files preferred.  No animation.   Content may be changed whenever client wishes at no charge if client provides web ready banner artwork.  The site has the following advertising opportunities.

    Left of Header Ad – A 300 by 385 pixel ad appears to the left of the Billboard Insider Header and also includes placement at the end of each post on the site.  The ad comes with a free classified listing.  The ad is sold through September 2018 to Kalil and Co.

    Right of Header Ad –  A 300 by 250 pixel ad appears to the right of the Billboard Insider Header.  The ad comes with a free classified listing.  The ad is sold to Apparatix through September 2018.

    Below Main Menu Ad – A 1060 by 120 ad just below the main menu on each page of the website.  The ad comes with a free classified listing.  The ad is sold to Daktronics through December 2018.

    Homepage Ad – This 468 by 60 pixel ad appears in the middle of the Billboard Insider home page just below the featured articles.  The ad comes with a free classified ad listing.  The ad is sold to Watchfire through September 2018.

    Right Hand Column Banner Ads – These ads appear on the right hand column of the website and at the foot of mobile versions of the website.  The ads are 300 pixels by 250 pixels.  Each banner ad comes with a free classified ad listing.  Pricing is as follows:

    Banner Ad (per month)                     Status

    Top Right Column Banner Ad:           Sold

    Second Right Column Banner Ad:     Sold

    Third Right Column Banner Ad:         Sold

    Fourth Right Column Banner Ad:       Sold

    Fifth Right Column Banner Ad:           Sold

    Sixth Right Column Banner Ad:          Sold

    Seventh Right Column Banner Ad:     Sold

    Eighth Right Column Banner Ad:        Sold

    Ninth Right Column Banner Ad:          Sold

    Tenth Right Column Banner Ad:         Sold

    Classifieds – Classified ads can be self-placed on the website for $60 for three months or $120/year.  To place a classified click on the Place A Classified Ad button on the home page.

    Top Daily Newsletter Ad – This is a 675 pixel by 225 pixel header ad which appears just below the Billboard Insider title on the daily newsletter.  The ad is sold.

    Bottom Daily Newsletter Ad – This is a 675 pixel by 225 pixel ad which appears at the bottom of the Billboard Insider daily newsletter.  The ad is sold.

    Testimonials

    “I love starting the day at Billboard Insider.  It’s nice to have that attachment to the industry.”  Jeff Lee, Owner, GEFT Outdoor.

    “We enjoy the information and the current topics your company provides regarding the OOH industry.”  Dave Moran, General Manager, Viscom Outdoor

    “Love your site.”  Russell Ballard, Lamar Advertising

    “Thanks for your hard work! We appreciate your newsletter. You are PLUGGED In to our industry. You have PLUGGED a hole in our industry.” Mike Crawley – Sales/Leasing Manager, Bill Salter Advertising

    “I look forward to your updates daily!  You seem to always have interesting and relevant material.  Keep up the great work.”  Russ Nelson, Lamar Advertising.

    “Couldn’t be more happy with your newsletter – so informative and enlighting, especially for new billboard operators like me.” Stephen Johnson, New billboard operator.

    “Congrats on Insider’s three years, and its impressive growth.”  Ken Klein EVP, Outdoor Advertising Association of America

    “I read it every day, and you do a great job.”  Alex Buffet Rozeck, co-CEO, Boston Omaha Corp.

    “We love Insider.”  Brad Mizer, President, East-West Media

    “Thank you for your great work in keeping out industry informed.”  Mike Norton, Norton Outdoor Advertising

    “This gig is really good.  I like your paper.”  John Sullivan

    “I enjoy your articles, it is a great email to get every day.” Michael Russell, Corporate Controller, Reagan Outdoor.

    “I received several emails from old acquaintances in the industry who saw the Out of Office post about  me this weekend!  A true testament to how many in the industry read your journal!  Thanks for what you do!”  Jennifer Sloane, The Law Office of Jennifer Sloane.

    “Thanks for all you do.  Several of us at the office read every day.”  James Munnerlyn, Co-founder and President, Blip Billboards.

    “I read it every morning.  Great articles and insights.  Such a great resource for the OOH community.” Neil Bell, Bell Outdoor

    “You’re a real asset to the industry Dave.  Thanks for all your help and information.”  Ken Wingate, Wingate Outdoor Advertising

    “Our classified ad in Billboard Inside is working, already generating leads.  We also appreciate the relevant content we are finding daily on BI.  It’s a great to have a hub of good and timely information for the industry.  Nice job guys!”  Lightking Outdoor

    “I really enjoy your newsletter.”  Don Danysh, Owner, Advantage of Advertising

    “We here in Philadelphia love Billboard Insider and read it religiously.”  Thaddeus Bartkowski, CEO, Catalyst Outdoor

    “I absolutely love Insider.  Look forward to it every morning”  Steve Gilligan, Lamar.

    “This daily blog is run by one of our Operator Associates, Dave Westburg…His connections from over 20 years in the business give him a terrific insight into all things billboard.”  Independent Billboard Operators USA.

    “You do a great job with Insider.  I try to read it every day.”  Dave Roland, Roland Digital Media.

    “I enjoy reading your articles about the outdoor industry.  Thanks for all the good info.”  Sharrod Delia, Delia Outdoor Advertising.

    “Billboard Insider is the OOH hub for breaking headlines, articles, and engaging visuals related to the industry…Billboard Insider is a great source to look to whether you’re searching for a timely article to cite in a blog post, or simply just browsing the web while doing some easy reading.”  Ian Goertzen, DoMedia.

    “I like your website – very informative.”  Charles Cockrill, Sales Director, Carter Outdoor Advertising

    “I stepped out of the OOH space about 18 months ago after nearly 26 yrs with Clear Channel but still like to stay connected to what is going on…BillboardInsider is one of those sources that I find useful to accomplish that.” Tom Muench, Out of Home executive.

    “You guys are doing a great job on Billboard Insider.  It’s one of the first things I read everyday.”  Claude Dicks, Allison Outdoor

    Thank you for being a great news source for the latest billboard news.”  Haleigh Powell, Huntington Outdoor.

    “I read your blog every day and truly appreciate your information on our industry.”  Bill Tagliaferri, Big Outdoor

    “Keep up the great work!!! We love reading your blog everyday!”  Amy Davidson, Porlier Outdoor.

    “Congrats for building such a nice franchise and providing such a valuable service.  I’m impressed by how quickly your web site and blot posts have become such a valuable resource for the industry.  I alway take time to read your coverage – and know many others feel the same way.” Rod Rackley, Partner, Anthem Displays.

    “I’ve been a reader of your daily articles for about a year now and appreciate your work.” Michael Greene, Real Estate Representative, Lamar

    “I’m a constant reader!… I’m always recommending it to new operators.” Faye Rowell, Watchfire Signs

    “I enjoy getting your emails each day.  I read each one of them.”  Jerod Norris, Norris Outdoor Advertising.

    “Enjoy your daily and now consolidated email.”  Steve McNeely, Tantara Capital

    “I enjoy your enewsletter.  Keep up the good work.”  Nick Willey, Sales Manager, Lamar Advertising

    “I’m a huge fan of your work.  Thank you for keeping me informed and ahead of the curve.”  Cynthia Zenow, Lamar

    “Enjoy your site”  Vince Miller, President, DDI Media

    “… Thanks again for what you do for our industry. You make it look easy but I know the discipline and work it takes to put out the number of well-written and researched stories that your provide us.  You make a huge impact on our company and I’m often copying and pasting articles to staff members (and even my banker).”  Brad Tooley, President/CEO, Choice Media

    “Many thanks for all of the great articles and information.” Betsy Hayes, Lamar

    ” Love what you do and how keep our industry informed on what the heck is going on.”  Bill Durden, Durden Outdoor Advertising.

    “You are doing a great job and service to our industry.” Chris Cowlbeck, Independent Billboard Operators

    “Congratulations.  Great Service.”  Don Wright, findabillboard.com.

    “I very much enjoy your publication.”  Peter Daane, Account Executive, Link Media Outdoor

    “The Keyes boys are a fan of and enjoying your product!” Joe Keyes, Hart Billboards, Key-Ads Billboards, Keyes Outdoor.

    “Good industry knowledge.  Good to follow on my news feed”  Michael Grace, Grace Outdoor

    “A much needed internet source for the exchange of information in the outdoor industry.  Current and accurate…”  Billboard Artist Benn Zaricor.

    “I have really liked what you guys are doing.”  Charles Miller, CEO, Burkhart Advertising.

    “I wanted to let you know how much I enjoy Billboard Insider.”  Vince Miller, President, DDI Media.

    “Your website is quickly becoming the go to source of info for the industry.  I check it out several times per week and find the news and info very relevant, timely and interestingly informative.”  Larry Roberts, President, Boardworks.

    “The first thing I do each morning is review your post.”  Dwight Jennings, CEO, Outdoorlink, Inc.

    “I just wanted to let you know how much I have enjoyed your blog postings. Believe it or not, they are just about the first emails I read every morning. I find them very informative, straight to the point and covering a great diversity of industry relevant topics. Just wanted to say thanks for all of the good reads.”  Billboard Appraiser Donna Desmond, Donna Desmond Associates.

    “Love what you are doing for the industry.”  Rick Newcomer, EVP-Sales, Signal Outdoor Advertising.

    “I’ve been with Porlier for almost 17 years now and I can’t thank you enough for the valuable information you’re sharing on your blog.”  Amy Davidson, Porlier Outdoor Advertising.

    “I just wanted to let you know how much I enjoy your articles.  Keep up the good work.  Charlie MacIntyre, Owner, Bullfrog Outdoor

    “I enjoy reading your website regularly.”  Mark Gamble, Vice President, Transformation Media.

    “Enjoy your publication.”  Jim Moravec, Owner, Stott Outdoor.

    “Thanks for all your hard work for our industry.”  Matthew Mollman, Owner, Mollman Outdoor

    “Love your newsletter.” Aileen Shaw, President – West Region, Out of Home Media, Grandesign

    “Great articles.  I enjoy reading every morning.”  Nic Giacomini, owner WC Media Inc.

    “Thanks again for the Insider – it’s especially great for those of us so new to the industry; we’re using it to help the newest members of our team”  Carrie Dodd, Executive Assistant, Independent Billboard Operators.

    “I think you have really helped the industry stay in touch with other markets and things that matter..I appreciate opening up your emails to see the most recent changes or interesting topics.”  Dean Manone, Partner, Red Star Outdoor

    “Thanks for the company of the day article.  We really liked the article and appreciate the exposure you gave us.  I have found your facebook page and website, and I will refer back to them often.”  Mike Mortenson, Mortenson Outdoor Sign.

    “Dave, thank you for adding significantly to what is now a much-better-informed out of home advertising industry in the US.”  Nancy Fletcher, President and CEO, Outdoor Advertising Association of America.

    “5 out of 5 stars.  I stay connected with up to date information through Billboard Insider.  Great news resource for the industry.” Andrea Messimer-Henley, Out of home advertising sales executive.

    “I love what you’re doing with BillboardInsider, I read your work regularly”  Evan H Fisher, DOOH, Family Office Advisory

    “…thanks for your articles.  They are insightful and well-written.”  David English, Sales and Operations Manager, Ad-Trend, Inc.

    “I’m very familiar with Billboard Insider.  It’s part of my daily reading (the most enjoyable part) as its the only publication that truly has a pulse on the outdoor industry.”  Dan Divine, Owner, Divine Outdoor Advertising, Inc.

    “You’ve built a good readership.  I hear about certain posts all the time.  I work with every CEO at the top 6 ooh companies and all their VP’s and managers now read it.”  Nic Coston, Media Buyer.

    “We have never met but I appreciate what you do to keep our industry up to date.”  Bill Durden, VP, Durden Outdoor.

    “I just wanted to let you know that I greatly appreciate your work on Billboard Insider, it is the first thing that I read every morning when I sit at my computer with my cup of coffee! I greatly appreciate the industry insight! Keep up the good work.”  Vincent Pannutti, General Manager, Camel City Poster Productions.

    “I always read with interest billboard insider.” Adrian Cotterill, DailyDOOH

    “Billboard Insider Dave Westburg is one of our Vendor Associates and does the independent world a huge service by tracking the various news and topics de jour and serving it up to us in consumable bites in his daily email blast.”  Chris Cowlbeck.”  General Manager, Independent Billboard Operators USA.

    “We love Billboard Insider.”  Kym Frank, President, Geopath.

    “I enjoy reading your news blasts.” Mary Prisco, Clear Channel Outdoor.

    “I love the Billboard Insider emails.  Very informative.  Keep up the good work!” Gary Riley, Out of home executive.

    “Thanks for providing Billboard Insider.  I read it daily and get a lot of good information.”  Brad Tooley, President and CEO, Choice Outdoor

    “ I’d like to say what a great job you do on the billboardinsider every day.  It’s the first thing I read once I turn my computer on every morning.  Thank you for the service you provide.” Bobby Tatmun, Digital Sales, Formetco

    “Just wanted to drop you a note, letting you know how much I look forward to, and appreciate your posts on the industry. 

I’m not one to have an eager anticipation of any type of posts on LinkedIn (or any social media for that matter), but you are the exception to the rule.

  Your updates and posts are insightful, clear, concise, and informative.

  Keep up the good work, and thanks for keeping your finger on the pulse of the industry for small guys like myself.”  Kevin Joyce, Owner, Joyce Outdoor

    “I’m loving Billboard Insider.  I read every article.  keep up the great work!”  Justin Powell, Huntington Outdoor.

    “Your online rag is the talk of the OAAA.  Great insight on starting it…You’re the only advertising we do.”  Matt Schulze, Selective Structures

    “You sure have a nice publication and one that I look forward to reading.” Lisa Shaw Atkinson, Owner, Premier Outdoor

    “Good morning.  Great site.  I work for one of the big outdoor companies and it’s the best info provider I’ve come across.”  Jake Harrison.

    “We appreciate you and your great publication.” Tony Tyler, Tyler Outdoor.

    “Good job on Billboard Insider!  I’m a subscriber and enjoy reading when I’m able.”  Marcus Buggs, Billboard Planet.

    “Thanks for the tips and commentary on how outdoor helps independent business”  Dave Roland, Roland Advertising.

    “I have enjoyed reading your articles everyday.  Very insightful and shareworthy.  Thanks for your effort.  It doesn’t go unnoticed.  Keep up the good work.”  Andy Soares, Digital Sign Network.

    “Billboard insider is significantly better than attempts from various groups.  As an independent operator it’s important to have this news.”  Greg Phillips, Georgia Outdoor.

    ” I look forward to the email every morning at 6:00 am. I always find them very enjoyable.”  Kyle Glover, Glover Media, Alabama

    To advertise contact Dave Westburg, 206-910-1283 or email Dave using the form below.

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